Pet Marketers benefit from breed, age, gender, weight, size, and food-based Pet Demographic audiences enabled on LiveRamp’s Data Marketplace to deliver pet personalization and superior performance.

Good Boy Studios, the leading provider of pet identity data and creator of the Pet Demographics Audience Platform and Pet Parade® mobile app, announces a partnership with LiveRamp, the leading data connectivity platform. Good Boy Studios’s Pet Demographics® data will now be available via LiveRamp’s Data Marketplace platform across the United States.

Fueled by a decade of double-digit growth in the US with two thirds of American households owning a pet, the market for pet products and services is projected to exceed $100 Billion in 2021. Through the use of Good Boy Studio’s taxonomy of 757 unique pet-based audience segments, pet marketers can now reach authenticated pet owners on LiveRamp’s Data Marketplace across all channels including digital, mobile, and connected TV (CTV).

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The partnership enables pet marketers to “pet-personalize” their campaigns and creatives to drive measurable cost efficiencies and conversions. Viva Chu, CEO and Founder of Good Boy Studios says: “The pet industry is the only industry where humanization is a trend… What’s fascinating about this is that tactics that non-pet advertisers take for granted, like size or age-based targeting, have been unavailable to pet marketers up until now. Our partnership with LiveRamp enables our clients to increase CTR and conversion rates by aligning creatives and landing pages to a pets’ targeting profile. Our clients typically see a 30% to 50% lift in CTR when aligning their creatives to the correct breed, age and size. Our Pet Demographics Audience platform revolutionizes pet-based marketing and our integration with LiveRamp makes it as simple as clicking a button.”

Cameron Munger, VP of Mobile/Install/Transaction & New Data Partners adds: “We are excited to feature Good Boy Studios’ comprehensive taxonomy of Pet focused data in the LiveRamp Data Marketplace. They by far have the most comprehensive and diverse set of granular pet focused data and are filling an important market need among a fast growing vertical.”

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