Innovid, the only independent advertising and analytics platform built for television, announced the hire of several key product, business development and industry vertical hires to help elevate and execute its vision for measurement and identity. Among them is Nielsen Marketing Cloud CTO Arik Shahar, who joins Innovid as SVP, Identity and Measurement, where he will refine the company’s identity strategy, and align data and measurement initiatives across product lines. Prior to Nielsen, Shahar was head of product at Exelate.

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“Without an ability to resolve identity, today’s advertisers are unable to accurately map the reach, frequency and relevance of their messages, while publishers have a more difficult time understanding their audiences,” said Shahar. “While most of the industry is focused on web and mobile-based identity, cookieless channels like CTV which are still in its infancy, are in need of solutions as well. It’s clear that Innovid has been leading the path in CTV, and I’ve joined the company to steward in the next wave of identity resolution with the most innovative and trusted partner in the space.”

In addition to Shahar, Innovid will add a number of seasoned industry executives to bolster its product, business development and industry vertical teams.

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Innovid is more than doubling the size of its product team to advance solutions for measurement and identity, enhance self-service tools, and expand partner integrations. The company’s expanded business development team will align with the company’s vision for interoperability and, finally, the industry team additions will help create relationships with new brands and architect verticalized strategies and solutions to address the needs of growing verticals.

This hiring growth comes on the heels of Integral Ad Science vet Dale Older joining as Innovid’s first Chief Product Officer last October. Older was tasked with setting and overseeing the execution of Innovid’s product vision including strategy and management across Innovid’s suite of omni-channel solutions serving the needs of the world’s largest brands, agencies and publishers.

Innovid is committed to putting innovation first through building unique solutions that help the market move forward. As issues like deprecation of the cookie, privacy and other industry related headwinds continue to arise, having a seat with both the demand and supply side — in addition to the cumulative knowledge and expertise from the major players across the industry — will help Innovid build solutions that solve for all sides of the marketplace.

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