Sift Appoints Fraud Prevention and Identity Industry Veteran Armen Najarian as Chief Marketing Officer

Award-winning CMO Has Scaled Marketing Teams Through Three Acquisitions and Successful Public Offering

Sift, the leader in Digital Trust & Safety, today announced that it has appointed Armen Najarian as Chief Marketing Officer. Najarian comes to Sift with more than 20 years of marketing experience and expertise in creating award-winning marketing programs at several fraud prevention and digital identity companies.

Najarian’s success in brand strategy, team building, and revenue generation was instrumental in three company exits, including Agari and ThreatMetrix, which were acquired by HelpSystems (now Fortra) and LexisNexis Risk Solutions respectively. He also held marketing leadership roles during DemandTec’s initial public offering and subsequent sale to IBM. Najarian was most recently CMO at Outseer, a spinout of RSA Security, where he drove the new corporate identity and stood up a new worldwide marketing organization.

“Since joining Sift, I’ve become even more confident in the significant market opportunity ahead,” said Kris Nagel, Sift’s CEO. “With his deep industry background and proven ability as both a brand and revenue marketer, Armen is the exact marketing leader we need to ensure businesses understand the value of our platform, our focus on successful customer outcomes, and the power of fighting fraud together with other digital companies.”

Marketing Technology News: Palo Alto Networks Named a Leader in the Gartner Magic Quadrant for SSE

Najarian’s appointment demonstrates Sift’s continued forward momentum in 2023, following the company’s announcement of Nagel as CEO in January, the growth of its global data network, and the launch of two product innovations that provide fraud and risk teams with unparalleled transparency and control in their fraud operations.

“The fraud prevention market is clouded with point solutions whose incentives are misaligned with their customers,” said Najarian. “Sift’s heritage in machine learning, its unparalleled global data network, and focus on transparency and control for customers are unique–and incredibly valuable. We have an impressive foundation to build from and important work to do for both our customers and the ecosystem at large.”

Marketing Technology News: MarTech Interview with Shafqat Islam, CMO at Optimizely