TicketIQ announced that it has launched FanIQ, a data-driven marketing platform built specifically for live event promoters to manage ticket selling and membership acquisition.

FanIQ expands on TicketIQ’s b2b marketing experience by allowing ticket sellers to create unified customer profiles for coordinated marketing across Facebook, Instagram, Amazon Advertising, YouTube, Google Display Network, Twitter, and Snap. LinkedIn and TikTok activations are planned for 2021.

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In addition to helping ticket sellers find new fans, FanIQ also provides clients with insights on purchase-path optimization, as well as demographic and psychographic profiles for prospects and existing users.

“With the Covid-19 disruption to the event economy, 2021 is likely to be the most challenging year ever for ticket sellers. We launched FanIQ to give teams, venues, and music promoters a tool to help scale up data-driven, direct-to-consumer marketing without additional technology investment,” said TicketIQ founder, Jesse Lawrence.

FanIQ also taps into TicketIQ’s network, which includes over 40 million user profiles of both ticket shoppers and engaged fans from across 500 sports and music-focused publisher partners and social media influencers.

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Over the last 5 years, TicketIQ has used integrations with primary ticketing partners like Ticketmaster, SeatGeek, FrontGate, and Eventbrite to sell tickets directly to fans on behalf of over 300 teams, venues and promoters. Past clients include the New York Knicks, Orlando City Soccer Club, festivals like Bottlerock Napa and Country Thunder, and universities including the University of Southern California, University of Virginia, and Mississippi State.

With the launch of FanIQ, the company also announced two advisory board members; John Abbamondi, the CEO of Brooklyn Sports and Entertainment, and Daren Lucas, the former director of ticket sales at the University of North Carolina, and senior executive at NASCAR and Primesport.