Commissioned Study Highlights Salsify’s Role in Increasing Sales and Profit, While Creating Operational Efficiencies and Cutting Costs
Salsify, the world’s leading product experience management (PXM) platform, announced the results of a September 2018 commissioned economic impact study conducted by Forrester Consulting which demonstrates that a composite organization using its platform experienced $6 million in economic benefits and a return on investment (ROI) of 339 percent over three years. The Total Economic Impact (TEI) Of Salsify found that the composite organization achieved payback in seven months.
“In my view, Forrester’s study demonstrates what we hear from customers every day – quality, optimized content customized to retailers – delivered quickly and with consumers in mind – has the ability to boost revenue and help seize market share,” says Jason Purcell, CEO of Salsify. “A one-size-fits-all approach doesn’t work for online product content. Brands use our platform to constantly iterate and deliver exceptional customer experiences which gives them a competitive advantage.”
Forrester conducted in-depth interviews with Salsify customers across a number of industries, including CPG, furniture and adhesives, to determine the value Salsify’s product experience management platform delivers to customers. Forrester then aggregated customer data and constructed a composite company to calculate the quantifiable and unquantified benefits of the Salsify offering. The composite organization Forrester synthesized from the Salsify customer interviews is a $25 billion consumer products company with worldwide operations that maintains large amounts of content for 5,000 SKUs and has 100 commerce partners. Forrester estimated the composite organization would realize the following financial gains from using Salsify PXM:
- $4.9 million in incremental gross margin
- $994.2 thousand reduction in product content management labor
- $91.5 thousand agency cost reduction
Customers that contributed to the study pointed to Salsify’s ability to store and optimize product content, and streamline its delivery to a large number of retailers, as improving operational excellence and lowering costs. Salsify PXM lets brands deliver compelling shopping experiences across every digital touchpoint by combining product information management (PIM), advanced syndication, and actionable ecommerce analytics into one powerful platform. It acts as a highly flexible product information repository and content activation engine, with the ability to crawl, integrate, and store all of the metrics and signals about online consumer experience related to products and brands. The platform gets great product content to the places brands need it, with underlying syndication and analytics capabilities that enable constant iteration to address market trends.
The Total Economic Impact is a methodology developed by Forrester to help companies demonstrate and realize the tangible value of IT initiatives to both senior management and other key business stakeholders.