Myths and Realities Culled from Early-, Mid- and Late-Stage Digital Transformation Cases in Marketing to Be Shared

“Digital transformation” – moving from offline to online – has transformed direct and data-driven marketing organizations profoundly over the last two decades, and a Direct Marketing Club of New York (DMCNY) program slated for Thursday, June 7, 2018, will tap industry agency and consultant experts to seek to dispel perpetuating myths and realities about how such transformation can successfully be implemented.

“As entire industries have been disrupted by digital, and new rules of engagement and greater expectations have emerged for interacting with prospects and customers, there are still many brands, and their advertising and marketing partners, who are negotiating a profitable path in digital, social and mobile channels,” said DMCNY President Paulette Oliva, executive vice president and founding member of Merit Direct. “Our program will explore what we’ve learned from industry trailblazers – to manage expectations and achieve milestones as we invest in digital, data and customer experience.”

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The evening program, from 5 – 8 pm EDT, at WeWork (135 West 41st Street, New York) will feature a lineup of industry influencers and experts, representing media, agency and consulting practices, including:

• Scott Liewehr, CEO, Digital Clarity Group
• Michael Lowenstein, Ph.D. CMC CCXP, Thought Leadership Principal and Director, BP Qualitative Insight Services, Beyond Philosophy
• Alan Schulman, Lead, Brand Creative & Content practice, Deloitte Digital.

“The reality is, only 29 percent of companies have a formal strategy for digitizing their businesses, according to 451 Research,” said Ginger Conlon, chief editor, MKTGinsight, who is moderating the panel. “The panel will discuss how to feel less distracted by all the hype around digital transformation and more in charge of moving forward with the changes that are best for your company and customers.”

The Direct Marketing Club of New York has served the direct marketing field since its founding in 1926 – and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing.  DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.

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