Media reach, marketing execution and operations combine to help insurers, MGAs, brokers, and insurtechs achieve aggressive, sustainable growth.

Insurance Nerds, a media company and consultancy providing an information and networking platform for the global insurance ecosystem, announced a strategic partnership with Ink Digital Marketing, a specialized marketing agency serving insurance and financial services.

“Insurance is a specialized market; generic marketing doesn’t cut it,” said Nick Lamparelli, managing director at Insurance Nerds. “Our audience, media products, and market intelligence paired with Ink Digital Marketing’s marketing execution and operations services gives insurance brands a single, expert path to winning attention, generating qualified leads, and building momentum that results in measurable business outcomes.”

Insurance Nerds’ channels provide direct access to one of the most engaged communities in the insurance industry, with over 40,000 LinkedIn followers, 20,000 newsletter subscribers, 5,000+ YouTube subscribers, and a thriving Slack community of nearly 3,500 members. Insurance Nerds is a media company and networking platform, as well as a news provider, podcast producer, and specialized content developer. Having spent more than a decade immersed in the insurance ecosystem, Insurance Nerds has built the forum where insurance professionals come to solve problems and elevate brand awareness.

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“Effective insurance-specific marketing requires years of subject matter expertise and a level of specialization most agencies cannot provide,” said Spiro Skias, founder and CEO of Ink Digital Marketing. “Partnering with Insurance Nerds unites their deep industry expertise with our fractional marketing model to deliver tailored marketing strategies insurers, MGAs, brokers, and insurtechs need to compete and grow.”

Since launching in 2022, Ink Digital Marketing has grown rapidly as a fractional marketing partner built for the insurance, insurtech, fintech, legaltech, managing general agency (MGA), and insurance company ecosystem. The firm’s full-stack marketing execution services include everything from brand strategy and creative development to HubSpot implementation, digital campaigns, website design, and operations optimization. By acting as an embedded marketing department, Ink Digital Marketing enables clients to optimize brand and market position without the overhead of building an in-house team.

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