L2T’s case study on implementing Google Smart Bidding strategies to enhance dealer marketing performance can be seen in the recent release of the Google Dealer Guidebook 2.5.

Google released their Dealer Guidebook 2.5 as a tool to help dealers continue to navigate the increasingly competitive automotive marketing landscape.

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L2TMedia is thrilled to announce that we have a featured case study in the Dealer Guidebook 2.5, in the “Prepare for the Future” segment.

The case study showcases how our team of automotive digital experts along with the support of Google, helped implement new and successful bidding strategies to attract more customers to physical and virtual showrooms and increase dealership sales.

“L2T is honored to be a Google Premier Partner, and this is best seen in our case study inclusion in the new Dealer Guidebook 2.5” says Jeff Kaufman, VP of Product & Strategy, L2TMedia “We are always looking to provide better value and campaign performance for our dealers. When we learned about Smart Bidding, we implemented a series of strategies which met our client needs, and continue to make adjustments based on performance which are leading to great results.”