Acquia, the leader in open digital experience software, announced the launch of Acquia Syndicate, a product data syndication module that streamlines the delivery of product information across all digital selling channels. With Acquia Syndicate, brands are able to aggregate, optimize, and distribute product information, pricing, and digital media assets across all their online selling channels – all within Acquia Product Information Management (PIM).

“From hundreds of potential retail partners to dozens of marketplaces, today’s expansive e-commerce landscape presents a daunting challenge to ensure that product information is always accurate and up-to-date in every channel”

“From hundreds of potential retail partners to dozens of marketplaces, today’s expansive e-commerce landscape presents a daunting challenge to ensure that product information is always accurate and up-to-date in every channel,” said Chris Schroeder, senior director of Product Management for Acquia DAM and PIM. “Adding Acquia Syndicate to Acquia PIM frees digital marketers and e-commerce merchandisers from disjointed, manual processes that are time consuming and error-prone. Now, they can rely on one platform to control an end-to-end product content supply chain that enables them to save time, reduce risk, and deliver higher-quality shopping experiences for their end customers.”

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Acquia Syndicate not only takes the guesswork out of knowing whether product data is updated and consistent across all channels, it enables companies to simultaneously lower costs and increase revenue with the ability to:

• Free up resources by automating manually intensive tasks such as reformatting file names and product info, image matching and resizing, and more;
• Scale go-to-market efforts with the pre-defined integrations to more than 150 retailers and major marketplaces such as Amazon, Best Buy, Google, Target, Wayfair, and Walmart, as well as major commerce platforms such as Shopify, Salesforce Commerce Cloud, and BigCommerce;
• Speed time to market by adding new destinations and categories in minutes with Dynamic Schema;
• Eliminate listing errors by automatically monitoring changing marketplace requirements and updating format changes for all destinations;
• Reduce return rates and other adverse impacts such as channel delisting by ensuring data quality, including the ability to catch and fix data quality issues before submission to retailers with Pre-flight validation;
• Constantly improve data mapping to e-commerce channels with AI-powered suggestions, and reduce duplication of effort across templates with Mapping Inheritance and Channel Overrides.

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