“This year’s Cool Vendors help technology and service providers scale demand, improve win rates and accelerate deal velocity,” stated Gartner

LeanData, the leading provider of go-to-market operations solutions powering the modern revenue engine, today announced it has been recognized by Gartner as a Cool Vendor in its 2021 Cool Vendors in Technology Marketing1 report.

The Gartner Cool Vendor report is designed to highlight intriguing, innovative and impactful vendors, products and services.

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“We believe LeanData’s recognition as a Gartner Cool Vendor is another major milestone marking the emergence of lead-to-account matching and routing as a revenue tech stack essential,” said Evan Liang, CEO of LeanData. “Manual processes simply have no place in the modern revenue engine. We’ve seen firsthand the dramatic difference LeanData’s solutions have made in accelerating our customers’ growth.”

Lead-to-Account Matching and Routing technology automates the time-consuming manual process of associating sales leads, contacts and opportunities with the correct accounts in CRM, and provides the rules to route them to the right sales rep. For organizations with high inbound lead volumes and complex routing environments, lead-to-account matching and routing is essential to ensuring leads are quickly routed to the right individuals to maximize both customer experience and revenue.

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In 2020, Lead-to-Account Matching and Routing was recognized as an essential technology in the modern revenue tech stack of business-to-business (B2B) companies, with LeanData as the leading provider:

• TOPO (now Gartner) pointed to Lead-to-Account Matching & Routing as “one of the most critical applications in the tech stacks of today’s most sophisticated sales and marketing organizations.”
• G2 recognized Lead-to-Account Matching & Routing as one of its newest software categories, calling it a “fundamental strategy for marketing and sales to drive more revenue.”

1 Gartner, “Cool Vendors in Technology Marketing,” June 1, 2021

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