LocaliQ Reveals New Logo and ‘Seize Your Potential’ Campaign

Campaign Spotlights Success of Small Business Customers Using LocaliQ Digital Marketing Solutions

LocaliQ, Gannett Co., Inc.’s Digital Marketing Solutions (DMS) business announced the launch of a new brand advertising campaign. LocaliQ is a marketing platform that helps businesses find, convert, and keep customers with a suite of marketing automation, channel campaign management, CRM, and insight tools with expert-led services. The ‘Seize Your Potential’ campaign features customer testimonials from four small business customers spanning the healthcare, home improvement, tourism and entertainment industries.

“When LocaliQ came on board it was almost instant, clients were calling me and business was taking off.”

“LocaliQ’s digital marketing platform has brought hundreds of millions of local customers together with local businesses. We are continuously evolving and prioritizing our solutions to meet the needs of our valued customers across the country,” said Kris Barton, President of Digital Marketing Solutions at Gannett. “The new brand campaign not only reflects upon LocaliQ’s purpose of making communities stronger but speaks directly to prospective customers by highlighting how our technology drives success because we truly make their business our business.”

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LocaliQ’s advanced digital platform uses proprietary marketing technology, data, and expertise to equip any business to prosper within local markets by optimizing the impact of their efforts at every stage of the marketing funnel and deliver more relevant messages to consumers.

The four small businesses featured in the campaign — Capital ENT & Sinus Center (Austin, TX), Lion Country Safari (Palm Beach, FL), Nashville Children’s Theatre (Nashville, TN) and ROCK’N-IT Masonry (Salt Lake City, UT) have all seen considerable growth since using the LocaliQ platform, including an increase in leads and new clients, driving increased revenue growth.

“LocaliQ brings me high end clients. Their digital advertising has been the best thing that’s ever happened to my company,” said Bruce Kahlhamer, owner of ROCK’N-IT Masonry. “When LocaliQ came on board it was almost instant, clients were calling me and business was taking off.”

LocaliQ launched the ‘Seize Your Potential’ brand campaign, in collaboration with Helo, a creative production agency. The campaign includes :15, :30, and :60 videos which will run through early November in select markets including Austin and Dallas, Texas; Nashville, Tennessee as well as the New York and New Jersey region. The videos will also be featured on LocaliQ’s website and social channels including Facebook, Twitter, LinkedIn and YouTube as well as Gannett’s YouTube channel. The LocaliQ website will introduce the new visual identity in early 2023.

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