iClick Issues Clarification on Acquisition of Parllay

Marketing AutomationCRM
By PRNewswire
iClick Issues Clarification on Acquisition of Parllay

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today issued a clarification regarding its previously announced acquisition of Parllay’s business.

Parllay is a leading personalized marketing platform with deep expertise in WeChat-based CRM, e-commerce and marketing SaaS solutions in China. iClick anticipates utilizing Parllay’s rich expertise to further enhance iClick’s product offerings and accelerate sales of its Enterprise Solutions. The acquisition is estimated to close in the first half of 2021 and further details of the investment will be announced later.

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iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, our proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in ten locations worldwide including Asia and Europe.

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Parllay is a marketing technology company with a global vision. Established in 2013 by a team of former Microsoft executives, top – level data scientists and product & marketing experts. Trusted by fortune 500 companies and top marketing agencies, Parllay has helped many global brands implement WeChat CRM and marketing automation to grow their business and increase the conversion, such as FORD, Microsoft, MICHELIN, etc. Parllay has been a member of HubSpot’s Solution Partner Program since 2018, and a member of the company’s App Partner Program since 2019.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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