Marketo and Google Cloud Join Forces to Transform Engagement Solutions for the Enterprise

Sudipto Ghosh

August 24, 2017

Marketo And Google Cloud Form An Alliance To Drive Innovation And Deliver The Next Generation Of Marketing Solutions

Marketo, Inc., the leading provider of engagement marketing software and solutions, and Google Cloud have announced a multi-year collaboration to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers.

By joining forces, Marketo and Google Cloud will significantly simplify the technology landscape for marketers and enable them to more effectively engage with their customers.

The tech giant will work to integrate Marketo’s Engagement Platform with Google’s G Suite and data analytics. Marketo would in turn leverage Google’s machine learning capabilities, so that marketers can more easily listen, learn, and engage with buyers in real-time, across all digital channels.

As part of the agreement, Marketo’s marketing automation products, used by more than 6,000 businesses worldwide, will run end-to-end on the Google Cloud Platform.

This alliance would have Marketo and Google Cloud jointly invest in innovation, including the expansion of Marketo’s integrations with Google’s advertising products, Google Analytics, and G suite applications. The two companies are also eyeing innovation in areas such as Artificial Intelligence.

Marketo CEO Steve Lucas said, “Our alliance with Google will simplify and improve how enterprises engage with their customers. Marketo customers use our Engagement Platform to deliver personalized experiences, fueling revenue growth and improving brand impact, while scaling to support the demands of today’s digital landscape. This collaboration with Google takes that capability to new heights, and I’m incredibly excited about what we’ll provide together for our customers.”

Tariq Shaukat, President, Google Cloud, said, “Both Marketo and Google Cloud are dedicated to helping customers achieve their goals with smart solutions. This collaboration will allow for innovation, leveraging Marketo’s Engagement Platform and Google Cloud’s commitment to performance, collaboration, and data science, at scale.”

In an interview with us, Steve Lucas had expressed his keenness in working with companies that are growing their product suite in AI, Data Analytics and Data Management. Lucas had said, “The latter two points (Analytics and Data Management) will always need a better mousetrap and the first point, Artificial Intelligence, will change the landscape of the next decade in ways we have yet to imagine!”

Google Cloud Platform’s highly scalable and reliable infrastructure will fuel the next stage of growth and allow Marketo to develop and deploy innovative products more quickly and efficiently for customers around the world.

Additionally, Google Cloud, a current customer of Marketo, will expand its usage of the Marketo Engagement Platform to further connect with its customers.