Martech Startup Transformania Expands Management Team with Chief Operating Officer

Former Tracx CEO and Vocus executive Darren Stewart will manage worldwide product roadmap for SaaS products that boost email marketing campaign performance

Marketing technology startup Transformania LLC announced the appointment of veteran tech executive Darren Stewart as its Chief Operating Officer. Most recently, Stewart was CEO of Bethesda, Maryland-based Tracx, Inc. and was previously SVP of Professional Services at Vocus, Inc. in Beltsville, Maryland.

Marketing Technology News: Club Vita Appoints Jennifer Haid CEO of International Team

Darren Stewart brings more than two decades of SaaS and software leadership experience to his role with Transformania.  He worked in an executive role at Vocus for 18 years and helped grow the company from $3.5M in revenue and 30 employees to more than $100M and more than 1,600 employees worldwide.  Most recently, Darren held the position of CEO at Tracx, a venture backed, social media marketing and analysis firm. Tracx had the largest database in the industry allowing companies to track conversation about their brands across multiple social media platforms, identify influencers and engage with stakeholders.  Under Darren’s leadership, Tracx reengineered its platform, enabling Tracx to optimize sales efforts, reach more prospects and compete more effectively.

Darren has an in-depth understanding of what it takes to be a global leader in innovative software solutions.  He has helped develop cutting-edge technology for Fortune 100 companies and works efficiently across teams to optimize success for clients in a variety of industries.  Darren received his Bachelor of Science in Business Administration and Finance from the University of Colorado in Boulder.

Marketing Technology News: The Future of Live Engagement is Here as Vee24 Launches V11 Intelligent Conversational Experience

“The addition of Darren Stewart to the Transformania management team will prove to be a significant milestone in our company’s path to becoming a global martech leader,” said Transformania CEO Danny Levinson.

Transformania is a SaaS product with patent-pending features that clean, format, personalize, and enrich contact lists to improve marketing campaign performance. The software automatically detects and corrects problems in marketing lists, thereby improving open, clickthrough, and conversion rates and reducing bounces and spam/abuse reports.

In beta testing since December 2019, the product will be available to everyone beginning on July 1^st.

“The opportunity to guide the evolution of a new technology with features and benefits found nowhere else is rare,” said Darren Stewart. “Combining a pioneering product and a company with an international, hypergrowth business plan presents an exciting challenge that I’m thrilled to accept.”

Marketing Technology News: Foko Retail Launches MyQueue and MyReservation as Part of COVID Kit