PFL Introduces Preferred Address Capture To Ease Pain Points Associated With Engaging Remote Prospects
Tactile Marketing Automation pioneer introduces its newest automation feature that goes beyond address capture
PFL, the pioneer and leader in Tactile Marketing Automation, announces Preferred Address Capture, a new solution to capture a remote prospect’s address and engage them with a dynamic, remarkable brand experience. Brands rely on PFL’s automated, personalized direct mail as a revenue-driving channel in the multichannel marketing mix. With Preferred Address Capture, those same brands can automatically deliver mail to preferred addresses while simultaneously enhancing the recipient’s experience. Preferred Address Capture compliments PFL’s inventory of intent-driven marketing technology solutions, including Tactile Marketing Automation®, SwagIQ® and the Personal Marketing Center®.
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With shrinking marketing budgets and more time spent online by consumers than ever before, it can be difficult to break through with target audiences. Tactile Marketing Automation provides the memorable, one-to-one experiences organizations crave. It’s why multichannel marketing campaigns with direct mail report an ROI 18 percentage points higher than those without direct mail. Preferred Address Capture helps increase Tactile Marketing Automation efficiency and raise potential ROI, allowing brands to connect with prospects wherever they’re working.
“Winning marketing teams use intent data to inform the content and timing of their direct mail,” said Nick Runyon, CMO of PFL. “When many workers moved home, it was hard for marketers to deliver timely and relevant direct mail experiences to the right location. PFL’s Preferred Address Solution streamlines the address capture process, while going beyond an unbranded form fill. We are happy to provide our customers with a solution that sets the stage for a remarkable brand experience.”
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Preferred Address Capture has the capability to display gift and collateral options, capture address information, book meetings and automate package fulfillment, all in one easy-to-use solution. After driving a contact to a Preferred Address Capture landing page, they fill out a form automatically triggering the company-specific next step. The landing page is customizable as are the display gift or collateral choices. A user may also add calendar functionality for easy direct-booking capabilities. More next step options include but are not limited to validation requests, sales representative notifications, confirmation emails, calendar invites, fulfillment automation and triggered MAP or CRM automations. The plethora of customizable options presented to Preferred Address Capture users and recipients make it an unmatched brand touchpoint that ultimately contributes to revenue generation.
Additionally, organizations can gather supplementary prospect data to inform customizable content and direct mail. When direct mail touchpoints include accurate data and allow for more personalized content, campaign effectiveness increases. It’s why marketers agree that accurate data is the most important factor to multichannel campaign success.
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