Multichannel Campaign

Survey of nearly 600 marketers conducted by PFL and Demand Metric unveils key channel insights in multichannel marketing PFL, the pioneer and leader in Tactile Marketing Automation, today releases its third annual report, "The State of Multichannel Marketing." The study found multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail, and 84 percent of respondents indicate direct mail improves multichannel campaign performance. Tactile Marketing Automation, defined…

Digital Extension to California Road Trip Republic Ad Taps Five Media Platforms to Deliver Personalized Consumer Experiences As an extension of Visit California’s California Road Trip Republic “Born to Be Wild” commercial that launched in late 2019, consumer action agency Mering has created unique digital experiences across five media platforms including Instagram, Snapchat, Spotify, Pinterest and TripAdvisor. The multichannel campaign, which began rolling out this month in the United States, Canada, Mexico, Australia…

Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots Today, innovative cup-based marketing company, CupTheMarket, has partnered with the leading Language Learning App, Babbel to deliver a multi-channel campaign that highlights the ease of learning a new language. Babbel – the app that helps you speak a new language like you’ve always wanted to. When learning a language, nothing is more rewarding than a real conversation. 73% of surveyed customers feel that they’d be…