X2CRM is the only product to be recognized across all three categories. This represents significant cost savings for companies who are pursuing digital transformation by maximizing both marketing automation and sales force automation through a single product implementation. X2Engine’s X2CRM solution continues to make advancements addressing the customer model through a comprehensive CRM including SFA, workflow engine and marketing automation platform, delivering:

• Advancements within the single marketing automation, workflow engine, and application platform providing personalized experiences relevant to the customer journey.
• Responsiveness at scale within email, landing pages, and web lead forms.
• Extension through the multi-channel customer experience.

Marketing Technology News: Swrve and Oracle Marketing Cloud Bring Real-Time One-to-One Mobile Marketing to Millions for Global Enterprises

“We’re honored that X2CRM has been recognized on these three specific Constellation ShortLists this quarter,” said David Buchanan, CEO of X2Engine, Inc. “It is a validation for companies looking for a more holistic approach to customer experience and engagement in their CRM and marketing automation initiatives.”

“The Post-Digital era has arrived. In a world of winner-takes-all markets, digital leaders seek clarity on what exponential technologies will support their new business models. This Constellation ShortList filters the signal from the noise and highlights the key technologies our analysts recommend to our clients,” said R “Ray” Wang, chairman and founder at Constellation Research.

Marketing Technology News: Altify Powers the Post-CRM World with Customer Revenue Optimization (CRO)

Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is frequently updated as market conditions change.

Marketing Technology News: Io-Tahoe Files Patent Applications For Its Smart Data Discovery And AI-Driven Data Catalog Solution