Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019.

Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous evaluation found that Acoustic, which separated from IBM in July 2019, is among those that “lead the pack” and “reinvigorates IBM’s stymied CCCM strategy.” Forrester named Acoustic a Leader in the CCCM sector, giving the marketing cloud the highest score possible in “measurement and optimization,” “user experience” and “business technology and vision,” among 14 other categories.

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“Acoustic is committed to hearing and understanding the evolving needs of marketers, and in response providing them with the solutions they need to inspire brilliant work,” said Acoustic CEO, Mark Simpson. “We believe Forrester’s recognition validates our position as a new leader and echoes the overwhelmingly positive feedback we’ve received from our global client base, who are using our tools to listen to their customers, understand the dynamics of the market and find creative ways to make themselves heard.”

The Forrester report found that Acoustic’s customers expressed excitement with the new entity. The marketing cloud’s streamlined portfolio “gives it the opportunity to build its CCCM strategy without the legacy of other IBM acquisitions.” The research firm notes that “Acoustic is accelerating road map plans to further enhance its robust data management and channel orchestration, while strengthening its analytics and campaign design capabilities.” One reference customer told Forrester, “We only see upside at the moment. The IBM name carries a lot of weight, but we expect Acoustic to be much more agile and responsive to our needs.”

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Acoustic’s purpose-built solutions provide digital and mobile marketing, marketing analytics, content management and personalization tools to more than 3,500 brands – including Fortune 500 companies and startups – spanning industry sectors and 70+ countries. The company’s privacy-first open platform ecosystem connects, dissects and analyzes data from internal and external sources, providing marketers with valuable insights through a streamlined process.

This recognition marks the latest in a series of milestones for Acoustic, which debuted as the largest independent marketing cloud in the summer of 2019. Since the launch, announced plans to continue to roll out enhancements to its purpose-built solutions, bolstered its C-Suite leadership team and released its 2019 Marketing Benchmark Report. In celebration of its launch and ongoing momentum, the company is hosting an event about the most pressing challenges marketers face.

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