DIScover to provide valuable insights about the health, completeness and accuracy of first-party data for joint customers

AIdentified, a leading first-party data enrichment company, today announced the launch of its Data Insights Scan, a Snowflake Native App, on Snowflake Marketplace. DIScover is an app native to the Snowflake Data Cloud that will provide clients with aggregated insights regarding the completeness, accuracy and health of their first-party customer and prospect data.

Snowflake, the Data Cloud company, announced that the Snowflake Native App Framework (public preview on AWS) is now available for developers to build and test apps natively in the Data Cloud with additional distribution and monetization capabilities in public preview soon. Snowflake Native Apps usher in a new era of data collaboration, enabling developers with the tools needed to create robust apps quickly with Snowflake’s high availability and auto-scalability, all the while reducing security and procurement hurdles for customers because the apps run directly within the customers’ Snowflake accounts.

“We are thrilled to announce the launch of our DIScover application, a cutting-edge platform that empowers our clients with a comprehensive understanding of their first-party data,” stated Ralph Schonenbach, Aidentified’s Head of Product. “At Aidentified, we believe that both large and small companies benefit significantly from a deeper understanding of their clients and prospects, which can lead to improved decision-making and better business outcomes. With this Snowflake Native App, users can not only assess the completeness and accuracy of their first-party data, but also tap into over 150 additional attributes such as education, employer, household interests, and inferred income and household wealth, all of which provide valuable insights that drive growth.”

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To utilize the DIScover application, users simply install the Snowflake Native App from Snowflake Marketplace, log in to their Snowflake account, and either choose the table to analyze or upload a CSV file containing as little information as names and/or email addresses. Once the fields have been mapped, users can then run the report and access a range of valuable insights such as record match rate and the 150+ attributes that Aidentified can append to the user’s data. Because the DIScover Snowflake Native App employs Aidentified’s Cleanroom, all shared data remains private to the user. Depending on the size of the file, results will be available within five to 15 minutes.

“We’re excited to partner with Aidentified on the launch of DIScover,” said Chris Child, Senior Director of Product Management, Snowflake. “This innovative data scan is closely aligned with Snowflake’s mission to mobilize the world’s data and is a step forward in helping our joint customers make better decisions by leveraging the power of the Snowflake Data Cloud.”

Snowflake Marketplace already has over 25 Snowflake Native Apps available today, and over one hundred providers are currently developing apps that span multiple industries and use cases. Aidentified is one of the leading organizations building in the Data Cloud, with a Snowflake Native App readily available to easily bring unique insights to end users and enabling them to unlock value with just a few clicks on Snowflake Marketplace. By being Powered by Snowflake, Aidentified is able to create new revenue streams by distributing its app to thousands of Snowflake customers, without these customers having to move or expose their data.

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