“Innovation is the specific instrument of entrepreneurship…” Maropost evidently takes it very earnestly, even as it keeps releasing series of cutting-edge innovations for holistic B2B digital transformation. Now, the leading enterprise software provider for email messaging and marketing collaboration has officially entered the AI race for dominance in marketing automation with its latest product. On Tuesday, Maropost introduced Da Vinci into its proprietary marketing cloud inventory.
Why would you love Da Vinci in your martech stack?
Apart from drawing an obvious analogy to the Italian polymath, Maropost’s Da Vinci is the most sophisticated and fully-functional enterprise AI platform available to marketers. Da Vinci will compete with other “creative” leaders in the AI industry, including Salesforce’s Einstein and IBM Watson.
“Maropost Marketing Cloud leads the industry in tracking and analytics, automation, and machine learning,” says Ross Andrew Paquette, CEO, and Chairman of Maropost. “Our machine intelligence technology is the culmination of all our past research and the logical next step for the future. Da Vinci is the most powerful and functional artificial intelligence available to an enterprise at the present.”
“Simplicity is the ultimate sophistication.” – Leonardo Da Vinci
“Leonardo da Vinci revolutionized art, mathematics, and engineering in the 15th century. We aim to do the same for the digital and marketing industries today,” says Paquette. “Maropost’s Da Vinci marks the beginning of the A.I. renaissance (in martech).”
Built on an ingeniously developed machine learning algorithm, Maropost’s Da Vinci is a unified product in Cloud, offering unparalleled insights for optimal action. Like its other products, Maropost thought of conceiving Da Vinci by collaborating with its clients, ensuring seamless integration with its existing proprietary solutions and products.
Da Vinci will introduce machine learning intelligence into Maropost’s sales and marketing automation platform that already boasts of some of the most intuitive tech capabilities. CMOs can scale their tech integrations logically without adding any siloes in the workflow.
Da Vinci Will Revolutionize Email Marketing Automation
Maropost Marketing Cloud and Sales Cloud have cross-functional capabilities to amplify marketing efforts across customer’s LTV. By adding AI technology into Maropost Marketing Cloud, marketers can “paint” a completely new canvas on customer journey –accurate, engaging and ROI-centric. Da Vinci’s algorithms will leverage the unique user profile to define the most relevant content and product recommendations based on age, gender, device usage, buying behavior, social engagement and even profession! The swift integration between Maropost Marketing Cloud and Da Vinci will allow marketers to schedule email marketing campaigns with higher accuracy. Da Vinci adds its intelligence in determining the optimal time to send each email based on the individual’s purchasing, browsing, and email habits.
“There are a lot of products on the market that claim to have cracked artificial intelligence but they are simply using automation disguised as machine learning,” says Paquette. “Maropost has created a truly cognitive algorithm that can experiment on, learn from, and adapt to the user all by itself. The more you use it, the more powerful it becomes.”
The implications for e-commerce and publishing companies are particularly huge. Product recommendations can be inserted into emails and other communications based on the recipient’s past purchases and viewing habits. Content can also be individually tailored based on the recipient’s reading preferences and history. All communications can be scheduled based on the recipient’s past behavior and engagement levels to maximize open and conversion rates.
Da Vinci = Intelligent + Creative + Effortless
Artificial Intelligence technology in martech is the hottest topic in the industry. According to a recent report on AI market by technology, the industry is projected to touch $16 billion by 2022, growing at 63.9% CAGR. Maropost’s Da Vinci is the ubiquitous choice for marketers looking for automation and AI technology in single Cloud bundle. The biggest advantage of automating email marketing campaigns with AI capabilities is the kind of efficiency marketers can induce in their efforts, without sidelining creativity. As customer experience climbs the ladder in personalization, having Da Vinci in the stack allows marketers to boost open rates,
The biggest advantage of automating email marketing campaigns with AI capabilities is the kind of efficiency marketers can induce in their efforts, without sidelining creativity. As customer experience climbs the ladder in personalization, having Da Vinci in the stack allows marketers to boost open rates, CTRs and subscriptions.
As AI technologies take the center stage in martech stacks, marketers can fine-tune their email campaigns, offering 1:1 hyper-personalization for highest readability and deliverability.
Next in line — An AI to detect fake news?