Zero data movement for large consumer brands increases timeliness, security, and flexibility of marketing campaigns

MessageGears, the leading cross-channel engagement platform for large consumer brands, today announced its deepening partnership with Snowflake, the Data Cloud Company, to run MessageGears within Snowflake using Snowpark Container Services (public preview). This integration enables marketers to execute campaigns in a more timely manner, improve security, and provide necessary flexibility to adapt to buyer behaviors, all within the Data Cloud.

“This is a real game changer for consumer brands on the Snowflake platform,” said Taylor Jones, Chief Customer Officer, MessageGears. “MessageGears runs within Snowflake using Snowpark Container Services. This means marketers can use MessageGears without any data leaving Snowflake, enabling them to work with more data in more complex ways, faster and more securely.”

Snowpark Container Services is a fully managed container offering that allows users to easily deploy, manage, and scale containerized services, jobs, and functions, all within the security and governance boundaries of Snowflake, and requiring zero data movement.

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With MessageGears running within Snowflake, customers benefit from:

• No Data Mapping: Analyze, model, explore, and harness data within the secure and governed – environment of your Snowflake account.
• Fully Managed Environment: Maintenance-free infrastructure and minimal effort creating clusters for service applications.
• Integrated Security: Applications running in Snowpark Container Services are integrated with Snowflake features and are delivered within Snowflake’s security model.
• No Data Movement: Services running in Snowpark Container Services are running directly on data in Snowflake, this means that zero movement of data is required and services connect seamlessly and securely to the data.

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“MessageGears’ collaboration with Snowflake marks a significant milestone in giving consumer brands unparalleled access to their data,” said Onil Gunawardana, Head of Product Management, Marketing Data Cloud, Snowflake. “By leveraging the capabilities of Snowflake’s secure and governed environment, the MessageGears app eliminates data movement, streamlining operations and enhancing security. This partnership exemplifies Snowflake’s commitment to innovation and providing customers with the tools they need to thrive in today’s data-driven landscape.”