ClutchPoints, a sports platform for fans, by fans, and GameOn Technology, the industry-leading conversational AI platform, announced that the organization’s official chat application is coming soon to Facebook Messenger. This new experience will focus on the news outlet’s NBA content and is launching during The Finals, expanding the potential reach and interactions ClutchPoints has with its fanbase.

The new ClutchPoints chat experience will act as a discovery and engagement tool for users, extending the media outlet’s relationship with fans. Users will be able to go to the NBA on ClutchPoints Facebook page and gain direct access to the news they are most interested in. This new chat experience on Facebook Messenger will provide users with a real-time connection to ClutchPoints that makes discovering official content more accessible and on the terms of each individual fan.

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“ClutchPoints generates an incredible amount of media content, with over 750 features produced weekly,” said Kalin Stanojev, Chief Product Officer and Co-founder of GameOn Technology. “They create relevant and perspective-driven content for every fan, in every city and for every league. We are thrilled to amplify these efforts, starting with their NBA content by bringing localized fandom to a growing global fanbase. It’s great to work with a media outlet who values innovation so heavily and has focused on chat as a way to expand their touch points with fans.”

“With over 35 million fans on social media, the number of incoming questions we receive is immense,” said Nish Patel, CEO of ClutchPoints. “Working with GameOn is giving us the opportunity to amplify our voice on a new platform ensuring we stay ahead of the curve. We aim to continue to offer support for these passionate fans with access to news, fun memes and our partner content at all times.”

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This move comes as an extension from GameOn in scaling up their line-up of heavyweight clients including Mike Tyson, the NHL, PGA TOUR and Arsenal FC- one of GameOn’s longest running chat experiences. GameOn’s commitment to providing content to basketball fans began with its partnership with the NBA itself launching the league’s official chat application in November 2019.

ClutchPoints launched in 2015 and has quickly become one of the largest sports media companies in terms of reach and engagement.

GameOn Technology and ClutchPoints are exploring what it means to “keep up with the news cycle” in this fast-paced, always-online world. This is accomplished by leveraging ChatOS™, GameOn’s proprietary end-to-end development and integration platform designed specifically for the future of messaging and voice applications. The ClutchPoints chat experience provides fans access to news at the tip of their fingers allowing fans to gain information whenever and wherever is most convenient.