Newswire’s Innovative Technology Helps Companies Maximize Their Messaging

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Newswire continues to encourage its customers to make more-informed decisions by diving into the metrics that often influence the success or failure of many media and marketing campaigns.

Small to midsize companies in a number of industries continue to turn to Newswire to leverage its industry-leading technology to better promote their news and announcements.

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By taking a more strategic approach and leaning on Newswire’s robust SaaS software, companies are able to focus on audience targeting, demographics, campaign timing, messaging, and a number of other factors that can lead to improved metrics, increased engagement, and more qualified leads.

“Every press release provides companies with an opportunity to build brand awareness and reach their target audience with their message,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “When you pair our expertise with our platform, companies are putting themselves in a position to achieve better results by using campaign data to inform our approach to messaging and targeting.”

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Factors like audience targeting, messaging, and campaign timing can have a significant impact on campaign performance. That’s why Newswire’s team of media and marketing experts works with our clients to develop a baseline and then utilize our technology paired with best practices to measure subsequent results.

“We believe the balance between our technology and the expertise of our team maximizes the effectiveness and the value of each campaign we launch for our clients to help them deliver the right message to the right audience at the right time,” noted Terenzio.

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