Experienced Marketing Executive shares his wisdom, principles and tools in ‘Phronesis Marketing’

Marketing is a crucial world that every company needs in order to succeed. In Corneliu Vilsan’s newly released book, “Phronesis Marketing: Reconciling Science with Art to Deliver Real-life Strategies, from International Brands to Craft,” he provides his decades of professional experience in how the marketing and advertising industry must follow the Phronesis methodology for companies to achieve a higher level of understanding of how the industry works.

Throughout the book, Vilsan will guide readers and company leaders through a comprehensive roadmap to improve the strategic position of marketing within their organizations. He provides thorough research while reviewing and critiquing different theories on how to execute advertising and provides a framework that puts numerous approaches together from a consumer’s perspective. He also highlights his experience in the beverage industry by sharing case studies that further identify the importance of using the Phronesis method. The method will show how to improve a company’s performance through a marketing effectiveness ecosystem defined by resource allocation principles.

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“I wrote my book to be a humble effort to address the challenges that modern marketers face: the trust gap, the related power gap and the skills gap,” said Vilsan. “Marketers will benefit from the case studies within my book and based on my experience in the beverage industry. The Phronesis methodology will help train and educate companies to achieve a higher level of understanding within their work.”

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“Phronesis Marketing” will help companies understand the true importance of marketing and advertising. The author shows how advertising works from a client perspective, planning a company’s marketing resources, testing through marketing effectiveness IQ and building a Phronesis marketing culture through case studies. With a background in the beverage industry, Vilsan’s experience shines throughout each page of this book, analyzing the projects he worked on and how they did or did not succeed.

Ultimately, “Phronesis Marketing” returns to the basics to create results that can be measured, analyzed and replicated to make an organization’s decision-making even better than it once was. Vilsan wanted to provide marketers with information that he wished he had when starting in the industry. By the end of his book, readers will be reminded that strategic importance is critical in marketing.