Browsing Tag

Marketing and Advertising

Meredith Corporation to Launch Good Impressions, A Pro Bono Media and Marketing Consultation Program Designed to Support BIPOC and…

Application Process and Program to Commence in Second-Quarter 2021 Meredith Corporation, the leading brand-led multi-platform media company – engaging nearly 95 percent of all U.S. women and more than 190 million unduplicated American consumers every month – announced the launch of Good Impressions, a pro bono media and marketing consultation program created to help BIPOC and LGBTQIA-majority owned small businesses succeed by driving awareness, supporting sales efforts and providing mentorship. Awarded to a select group…

Maintaining the Retail Omnichannel Edge in 2021

It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, as well as a strong sense of caution. And while the physical retail sector has been one of the hardest hit, ecommerce has experienced the opposite effect, but that’s not to say it has been…

Afflecto Media Marketing Named Agency of Record for Marketing and Advertising Services by Performance Eyecare

Performance Eyecare has selected Afflecto Media Marketing to lead strategic marketing for their network of eyecare offices in Missouri and Illinois Afflecto Media Marketing LLC, a St. Louis-based, full-service marketing agency, has announced that it has been named the agency of record across multiple marketing service disciplines by Performance Eyecare, a bi-state leader in quality eye care services and products. Afflecto Media Marketing will lead marketing strategy, brand design, website design and development, digital and…

Bigeye Announces Key Promotions to Support Continued Rapid Growth

Leading marketing and advertising agency's unique audience-first approach and exceptional results have greatly expanded its national market share Bigeye, an audience-focused, creative-driven, full-service advertising agency, has announced the promotion of three staff members who are central to its expansion strategy following a recent long-term planning initiative. Sandra Marshall, Bigeye Director of Client Services, has been named Vice President of Client Services. Seth Segura, Bigeye Creative Director, will…

Tips on Building an E-commerce Website

Establishing the online presence of your business has never been so easy as it is now in 2019. Yet, the process of launching an e-commerce website can be quite time-consuming and confusing for those doing it for the first time. Let us make things a bit easier for you by sharing our top five tips on launching a profit-generating e-commerce website: 1. Choose the Right Platform The first thing you need to consider when working on your e-commerce website project is the platform. Just like an actual store needs a location,…