Cementing its commitment to digital transformation in India, Nielsen has appointed Nitin Walia as New Business Director for the region.

Nitin is an industry leader, with extensive product and marketing experience. His unparalleled knowledge of the digital ecosystem – from customer experience and analytics, to marketing tools and related solutions, makes his appointment a win for Nielsen and the industry as a whole.

Well-versed in all ad channels, Nitin has overseen numerous successful integrated marketing solutions across multiple platforms. He’s held executive positions at several prestigious companies, including MediaMath, Hansa Cequity, Zirca Digital Solutions (Microsoft Ads, Bing), and IDG Media.

Nitin arrives at Nielsen during a time of transformation, as the business increases its focus on digital strategy, service expansion, multiple new product launches, and a reprioritising of operations to better service its clients – most notably India’s leading broadcasters, advertisers and agencies.

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Arnaud Frade, President, Commercial Asia said: “The appointment of Nitin is another step in our journey to grow, retain and onboard the very best talent in the industry, with a focus on digital expertise and innovation. Nielsen’s associates bring a curiosity and expertise, which ensures we remain the industry leaders. Nitin’s career thus far has been truly impressive and I’m looking forward to seeing him grow into his new role.”

Nitin Walia added: “I am delighted to join Nielsen and take on the role of leading new business development. Nielsen has a long-standing reputation for pioneering innovation in audience measurement, and I am excited to contribute to the company’s continued growth and success in this dynamic industry. With the rapidly evolving media landscape, I look forward to collaborating with our clients and agencies to provide cutting-edge solutions that deliver actionable insights and drive meaningful results. Together with the talented team at Nielsen, we are poised to shape the future of audience measurement and empower our clients with the data they need to make informed decisions. It’s an honour to be part of this journey, and I am eager to take on the challenges and opportunities that lie ahead.”

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