NPR’s Scott Simon Headlining Event Focused on Turning Digital Engagement into Results
With 49 percent of consumers saying they will disregard a brand that sends them too many ads or irrelevant content, every brand needs to stop interrupting, and start genuine conversations that uncover insights about the person on the other end. That’s why ON24, the technology leader helping companies drive human engagement and deliver actionable insights through digital experiences, announced that its annual flagship conference, Webinar World 2019, will take place in San Francisco on March 11 to 13, 2019 at the Hyatt Regency.
Webinar World 2019 centers on the theme, “Engage for Action,” calling on companies to redefine digital engagement as personalized, data-rich, and audience-centric. The three-day conference brings together digital engagement experts, marketing, training and communications leaders, and webinar practitioners to accomplish this goal by sharing strategies, best practices and tactics for audience engagement and business growth.
“Ten years ago, every company faced the challenge of becoming a digital business. Now that digital is a given, we have to evolve once again and figure out a way to bring the humanity back to our online conversations,” says Joe Hyland, CMO, ON24. “At ON24, we believe that digital engagement can be beneficial to both a company and its audience, with experiences that are both personal and scaleable. And, you don’t have to be a slave to automated tools to do it. This conference is all about using webinars and interactive content to build meaningful connections and drive results. The organizations that master both will win.”
To highlight the importance of an audience-first mindset, Webinar World 2019 features Scott Simon, the distinguished host of NPR’s “Weekend Edition Saturday,” will share how he uses storytelling to build listener relationships. The Peabody-winning broadcaster, who has also written several books, contributed to The New York Times, The Washington Post, and more, has reported from all 50 states and in all seven continents.
Other keynote speakers joining Simon include:
- Monique Elliott, CMO, ABB Group
- David Nihill, Founder, FunnyBizz
- Matt Heinz, President, Heinz Marketing
In addition to the mainstage agenda, Webinar World 2019 features a robust, hands-on series of breakout sessions featuring companies on the forefront of digital engagement, including Oracle Netsuite, Salesforce, Box, SAP, Merrill, RSM, S&P Global Intelligence, and more.
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