AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from CommerceIQ, Spirable, Adverty, ViralGains and Amazon.

CommerceIQ is Now an Amazon Advertising Partner

CommerceIQ, a leader in E-commerce Channel Optimization, announced it is an Amazon Advertising partner and has been listed in the Amazon Advertising find-a-partner directory. The find-a-partner directory helps advertisers connect with managed-service providers directly for planning, execution, and optimization of advertising services on Amazon. CommerceIQ’s Advertising Managed Service is a fully managed omnichannel advertising service that enables consumer brands to fully optimize online retail channels and help drive increased sales. Our service is delivered by a team of data scientists and online retail experts with expertise in Amazon products and services, advertising technology, consumer behavior analysis, digital media agencies, omnichannel retail, and profit and loss management for major consumer brands.

Spirable Joins the Twitter Official Partner Program to Drive Increased Advertising Performance Through Data-Driven Dynamic Video

Spirable, a leader in dynamic data-driven video advertising, announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers.

Adverty Completes Integration With US-Based Digital Advertising Technology Platform Smaato

Adverty AB (publ) has completed the technical integration with US-based Smaato’s Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato’s wide range of global buy-side partners and advertisers to access Adverty’s new seamless in-game ad inventory at scale.

100 of the Fortune 500 Choose ViralGains Software for Online Advertising that Listens to Customer Needs

ViralGains, the leader in intelligent ad journey orchestration software, announced its customer-centric advertising software has now helped 100 of the Fortune 500, and half of Fortune’s top 10, to drive more successful advertising results – a major milestone in the growth of the Boston-based technology firm.  By incorporating the voice of the customer within their advertising journeys, ViralGains’ clients create a more engaging and relevant experience for customers, and drive measurably better results.

Amazon PPC Tools, Training & Software Company Offers Course on Advertising Strategies for Sponsored Products

Sponsored Profit, an Amazon PPC strategy company, provides Amazon FBA sellers with everything needed to manage Sponsored Products campaigns quickly, confidently and profitably. Members will have access to tools, straightforward training and a supportive online community, all in one place for maximum convenience.

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