AdTech Roundup: Top Things in Advertising Technology
Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Screenvision Media, Feedvisor, Kantar, Digicrown and 6sense.
Screenvision Media, a national leader in cinema and premium video advertising, announced an advertising sales partnership with Atmosphere, the leading streaming TV service for businesses. Screenvision will feature its own channel, “Front + Center,” debuting on Atmosphere’s platform spanning restaurants and bars nationwide, reaching more than 500,000 daily viewers. Additionally, Screenvision’s national, regional and local sales team will be the exclusive seller of Atmosphere’s ad inventory across its streaming network.
Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon
Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new features to help e-commerce businesses maximize ROI and gain a competitive advantage on Amazon.
LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that LiveXLive content and OTT music will be syndicated through Consumable TV — the first Native OTT web-based platform reaching over 100 Million monthly viewers through top Comscore ranked publishers.
Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform
Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad platform Anzu, to assess the impact of advertising on brand and sales.
Businesses who are active online have found themselves in circumstances that were difficult to predict. The coronavirus has created an environment where there’s more people at home than ever and ordering online on one hand, but on the other, competition is likely to be hitting new peaks in numbers as well. Fortunately, help is out there for those who know where to look. In that spirit premium digital marketing agency Digicrown recently celebrated its grand opening. Digicrown specializes in helping business owners get close-to unlimited qualified customers using paid advertising to skyrocket sales and build their businesses. Off to an impressive start, the firm is already winning praise from clients.
6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.
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