Startups gain easy access to affordable, scalable on-car advertising

Adverttu, the adtech company bringing out of home advertising into the digital age, has joined WeWork Labs, the global digital platform connecting and supporting early-stage startups and small businesses.

Artjom Jekimtsev, CEO and founder of Adverttu, said: “WeWork Labs is an exceptional resource for ambitious startups, hyper growth companies and disruptive challengers. Seasoned founders and pioneering entrepreneurs know that strong partnerships build sustainable businesses and WeWork Labs plays an influential role in uniting the world’s brightest minds. We are excited to introduce Adverttu to this dynamic and innovative audience.”

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WeWork Labs inspires entrepreneurs to experiment, collaborate and grow together by connecting them with educational, mentorship and financial resources. Adverttu is the only OOH advertising solution on the WeWork Labs platform.

Adverttu democratises outdoor advertising through its striking on-car adverts, world-first digital capabilities and shadowfencing offering. Early-stage companies can now easily grow their businesses through a promotional channel that had traditionally been out of their reach due to its prohibitive cost and inflexibility.

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The company achieves this by connecting advertisers with 40,000+ drivers through Adverttu’s mobile app. These drivers earn extra money turning their cars into moving billboards and with just brands and businesses can launch OOH campaigns anywhere across the UK with a few clicks.

Artjom Jekimtsev continued: “Adverttu was founded to counter the supplier monopoly in the OOH industry and to open up this memorable, high-impact advertising channel to every business, established or early-stage. It is critical that business leaders and marketers can run outdoor advertising campaigns as a trackable, optimisable performance marketing channel and our inclusion on the WeWork Labs platforms makes this a reality in cost-effective way.”

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