Adverty AB (publ) announces a partnership with hyper-casual publisher Playducky and the launch of worldwide hit Riding Extreme 3D, as the leading in-game advertising specialist monetises the publisher’s growing traffic volumes with its seamless in-game advertising technology.

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The first game from Playducky was its worldwide hit, Riding Extreme 3D, in which players bike down mountains at breakneck speed trying to win the race. The game, which has been downloaded several millions of times, is set to display Adverty’s unobtrusive and hyper-native ads with two different in-game placements: billboards along the racetrack and a blimp hovering in the sky.

Thorbjörn Warin, Chief Supply Officer at Adverty, explains: “I am excited to bring Adverty’s unique, seamless and unobtrusive ad offering to wider audiences – thereby maximising the publisher’s brand exposure and monetisation.”

“We are very happy to welcome Playducky to the world of seamless in-game advertising and we look forward to a long and mutually beneficial relationship,” says Adverty CEO, Tobias Knutsson.

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“We are seeing a strong and increasing demand for advertising opportunities within the gaming vertical. In-game advertising is expected to see tremendous growth in the coming years, as more advertisers add gaming to their media mix and game publishers start using these new monetization solutions, such as Adverty’s In-Play™ and In-Menu™ formats,” he adds.

This news follows Adverty’s recent partnerships with InMobi and Verizon Media, which enable a wide range of partners and advertisers to access Adverty’s in-game ad inventory, in order to reach wide audiences within gaming, maximise brand exposure and publisher monetisation.