ATM.TV, a business specializing in digital content and brand advertising, has entered into an exclusive sales and marketing agreement with FCTI, Inc. to provide exclusive ATM toppers and content for 7-Eleven, Inc.
ATM.TV has developed a specialized software and hardware platform that will allow advertisers to target HD screens placed above ATM units. FCTI recently installed digital-out-of-home (DOOH) screen networks above its ATMs at more than 8,500 participating 7-Eleven stores in the U.S.
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“We believe the collaboration with 7-Eleven will create invaluable opportunities for advertisers to target consumers across the single largest ATM network in the U.S,” said Daniel Aharonoff, a digital marketing and technology veteran who will head up the effort.
The ATM.TV launch will utilize a software and hardware platform that will allow advertisers to target HD screens placed above ATM units. While this deployment offers opportunities for omni-channel targeting, the selection of ATM.TV as the DOOH partner for 7-Eleven locations is set to make this new business one of the strongest participants in the space.
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“ATM.TV’s entry into the digital-out-of-home space comes during a global pandemic that has seen many people turn to convenience stores for quick shopping trips to avoid supermarkets and big-box stores,” Aharonoff said. “As traditional TV viewership continues to decline and other non-traditional media vehicles have uncertain futures, the DOOH marketplace is growing rapidly to meet advertiser demand for digital media, with the added benefit of out-of-home placement.”
The company is already in talks with potential brand advertisers regarding opportunities to promote their products and services on-screen.
Consumers visiting participating 7-Eleven locations can expect to see the new ATM.TV experience at local stores nationwide in the coming weeks. The system is expected to be fully deployed the end of the year.