Cisneros Interactive Selects Triton Digital
Triton Digital, the global technology and services provider to the online audio and podcast industry, announced that Cisneros Interactive, the premier digital audio advertising company in Latin America and U.S. Hispanic markets, has selected Triton Digital to power the management and monetization of the podcast and on-demand content within their podcast network, Audio.Ad Podcasts.
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Through this partnership, Cisneros Interactive will utilize Triton’s podcast management platform, Omny Studio, to manage, distribute, and measure the performance of the over 100 shows within Audio.ad Podcasts. Additionally, Cisneros Interactive will leverage Triton’s programmatic audio marketplace and audio SSP to support their monetization goals, making their podcast inventory available to media buyers around the world through open and private marketplace deals.
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“With a highly knowledgeable team and suite of continuously innovated podcast management and monetization tools, Triton Digital is the perfect partner to serve as the backbone to our podcast network,” Carlos Cordoba, Head of Audio Advertising at Cisneros Interactive. “We are proud to be working with Triton, and look forward to the growth and scale that their technology and support will undoubtedly enable.”
“We are pleased to partner with Cisneros Interactive, and to provide them with the podcast management and monetization tools they need to power Audio.Ad Podcasts,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We are confident that the Audio.Ad Podcast Network will meaningfully contribute to the growth of the podcast industry in both the US and Latin America, and look forward to supporting them with best-in-class technology and support.”
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