Liberated Syndication Inc. , the industry’s leading podcast hosting platform and advertising marketplace, today provided an update on podcast advertising rates.
These rates, which are denoted as cost per thousand or CPM, are published monthly by the Company’s subsidiary, AdvertiseCast, the industry’s leading podcast advertising marketplace connecting advertisers to podcasters. The data is derived from actual sales data from across the 2,300+ podcasts in the AdvertiseCast marketplace.
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“Podcast advertising rates inched up in December, a common occurrence with such a high demand month”
For December 2021, the average CPM rate for a 60-second spot was $23.78.
“Podcast advertising rates inched up in December, a common occurrence with such a high demand month,” said Dave Hanley, Chief Revenue Officer at AdvertiseCast. “We continue to be bullish on rate stability in 2022 as we see more and more highly affordable opportunities for direct response advertisers to partner with small and mid-sized podcasts this year. These relevant and influential shows will continue to be the heart of podcast advertising, creating fantastic opportunities for brands to reach highly engaged listeners.”
The Company will continue to announce these figures on a monthly basis to enable podcasters, advertisers, and the investor community to readily monitor market pricing and provide greater insight into advertising monetization within the podcasting industry.
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