Browsing Tag

Sales Data

TapClicks to Aggregate Marketing and Sales Data for Nexstar Inc.

TapClicks Platform Provides Nexstar Inc. with Seamless & Automated Marketing Solutions to Support Critical Functions TapClicks, Inc., the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, today announced that Nexstar Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (Nasdaq: NXST) has deployed the TapClicks Marketing Operations Platform. Nexstar Inc.’s local websites and mobile apps counted over 90 million average unique monthly users in 2020.…

My 5 Predictions About the ABM Industry in 2021

It wouldn’t be the start of a new year without prediction articles, would it? And I couldn’t resist joining in the fun. While none of us could have accurately predicted how 2020 would shape up, I have some strong indications about what’s coming around the corner in 202 — at least for Account-Based Marketing (ABM) and B2B go-to-market. Here are five of my predictions. Recommended: Predictions Series 2021: TechBytes with Jon Miller, CPO at ... ABM platforms will become the norm. Remember the time when marketing automation…

Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data

ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus. Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization…

Is Your Sales Proposal Process Putting Your Company at Risk?

Solid Strategies to Ensure Compliance to GDPR for Your Sales Proposal Process In our post-GDPR reality, compliance has become the watchword for companies of all sizes and industries across the globe. Each entity must ensure that every bit of content it produces adheres to both internal and external standards - and Marketing and Sales content has not escaped this scrutiny. According to this Upland Qvidian survey, pulling together a winning Sales proposal or response to an RFP typically involves at least five people, as…