NPR Selects Veritonic for Brand Lift and Attribution

NPR Will Utilize Veritonic’s Built-For-Audio Brand Lift and Attribution Solutions to provide unparalleled Campaign Performance Data to their Brand and Agency Partners

Veritonic, the industry’s comprehensive audio analytics and research platform, announced that NPR has selected the company’s audio-first attribution and brand lift solutions to provide best-in-class campaign performance data to their corporate sponsors. The data from Veritonic’s audio-first measurement solutions will provide NPR sponsors with full-funnel, independent and holistic campaign measurement that will allow them to optimize and further increase the ROI of their audio campaigns.

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“Veritonic shares our passion for driving the audio industry forward, and we are thrilled to be leveraging their robust and independent attribution and brand lift measurement,” said Gina Garrubbo, President & CEO of National Public Media, the sponsorship subsidiary of NPR. “Veritonic’s indispensable data and analytics will enable our sponsors to understand the performance and ROI of their audio in a more comprehensive and holistic manner than ever before.”

“We are pleased to be supporting NPR in providing their sponsors with the reliable data and analytics they need to increase their ROI,” said Scott Simonelli, chief executive officer of Veritonic. “The powerful combination of attribution and brand lift provides full audio campaign lifecycle management and measurement that can’t be found anywhere else. The ability to glean actionable data from top-of-the-funnel branding initiatives through bottom-of-the-funnel conversions & transactions remain critical in creating and maintaining a high-return audio strategy.”

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