Media Buyers Can Now Access the Growing Digital Audio Space in India
Triton Digital has announced a partnership with Pocket FM, India’s largest Audio OTT platform, bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential. This partnership provides buyers with access to Pocket FM’s inventory through 30+ Demand side-platforms (DSPs) via Triton. Pocket FM is a free audio show and podcast app and is the most downloaded audio OTT platform in top metros and cities across India.
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. @TritonDigital has announced a partnership with @PocketFMIndia bringing their audio inventory to be traded on the Triton Audio Ad exchange which will help Pocket FM maximize their yield and revenue potential.
“Triton is thrilled to partner with Pocket FM. Through this partnership, Pocket FM’s audio ad inventory will be made available to buyers in over 30 major DSPs for the first time,” said Aditya Summanwar, Director of Market Development, Triton Digital. “Consumption has grown significantly over the past 24 months, making digital audio an important medium for marketers seeking to reach this engaged and growing audience. As of 2020, 57.6 million people in India were consuming podcasts on at least a monthly basis, according to KPMG. That makes India the third largest country for podcast consumption, following the US and China.”
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Through this partnership, Pocket FM users have access to Triton’s Tap OnDemand and Yield-Op capabilities. Yield-Op, an audio-first supply-side platform (SSP), was built from the ground up for broadcasters, podcasters and music streaming services. Yield-Op is integrated with the world’s leading DSPs, providing advanced publisher controls to set up deals, manage demand and optimize yield for every audio opportunity. Tap OnDemand enables streaming audio services and web-only audio publishers to streamline their advertising trafficking and maximize their revenue with its powerful dynamic audio ad insertion (DAI), campaign trafficking, delivery and reporting capabilities.
“At Pocket FM, we’re always looking for opportunities to grow and expand the digital audio market. Our new partnership with Triton Digital offers media buyers and publishers a deeper look into validated measurement of India’s fast growing digital audio consumption,” said Rohan Nayak, Co-founder & CEO, Pocket FM. “In the coming months, Pocket FM intends to achieve 100 M users and introduce more genres on the platform, building the largest community of writers, artists and homegrown authors in India.”
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