TuneIn and HARMAN to Deliver the Ultimate Audio Streaming Experience for Automotive Manufacturers

The new collaboration brings TuneIn’s live streaming audio service to HARMAN Ignite Store

TuneIn, the world’s leading live streaming audio service, today announced a new automotive collaboration with HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer, and enterprise markets. Together, HARMAN and TuneIn will join forces to create a pre-integrated implementation of the TuneIn app, bringing on-demand live sports, news, music, podcasts, and radio to the HARMAN Ignite Store, a leading connected vehicle platform that enables automakers to develop, manage, and operate their own in-vehicle app store.

Marketing Technology News: Netcore Cloud Partners with AudiencePoint to Provide RealTime Automation for Transactional Emails

“Consumers expect safe and compelling connected media experiences while in the car”

Automotive manufacturers can leverage the HARMAN Ignite Store digital ecosystem to enable drivers to download a TuneIn app tailored to the in-car environment. Through the app, TuneIn listeners can access audio content from around the world, while keeping their eyes on the road and hands on the wheel.

“Consumers expect safe and compelling connected media experiences while in the car,” said Albert Jordan, VP of HARMAN Ignite Store at HARMAN International. “By collaborating with TuneIn, a leader in audio streaming services, we’re delivering leading media services tailored for automotive.”

Marketing Technology News: Telchemy Releases VQmon 5.2 with T.140 Messaging Analytics

“TuneIn is excited to be partnering with HARMAN to bring a unique and tailored audio experience to drivers,” said Richard Stern, CEO of TuneIn. “This collaboration gives TuneIn and TuneIn Premium listeners access to personalized live and on-demand content while in their cars, providing a more seamless and integrated experience.”

The scalable platform can be customized and added into the automaker’s development cycle, allowing manufacturers to benefit from faster go-to-market timelines and gain the ability to tailor in-vehicle offerings to meet specific customer needs.

Through the TuneIn collaboration, drivers will experience premium connected features, including:

  • Free trial subscription to TuneIn Premium, giving them exclusive access to commercial-free news from top networks like CNN, Fox News Radio, MSNBC, CNBC, and Bloomberg, as well as live NFL, NHL, MLB, and college sports programming, and commercial-free music channels
  • Personalized content recommendations right from the dashboard app

In addition to supporting applications like TuneIn, the HARMAN Ignite Store features a variety of additional services, including voice assistant, social media-infused navigation, and near real-time mapping updates that help OEMs deploy and manage applications and services that meet the safety, convenience, and entertainment needs of customers around the world.

Marketing Technology News: Netcore Cloud Partners with AudiencePoint to Provide RealTime Automation for Transactional Emails