Audio Content

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice…

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for November 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of November. @TritonDigital's Webcast Metrics® ranks the top digital audio properties for November 2019. View the Rankers:…

Bell Media, Canada’s leading content creation company, and Stingray, a leading music, media, and technology company, have partnered to introduce AUDIO360, an advanced, multi-platform audio sales solution that brings together brands and consumers through the power of sound. AUDIO360 gives brands access to 22 million weekly Canadian listeners across an unrivaled multi-platform audio offering. AUDIO360 is designed to meet the needs of Canadian advertisers looking to connect with Canadian listeners. AUDIO360TM’s multi-platform…

Mary Meeker Shows the Promise of Podcasts - If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meeker’s recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 - more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.  Podcasts are anything but new. They’ve existed in…

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

Los Angeles Podcast Studio to Specialize in Branded Content Sound That BRANDS, the Los Angeles-based podcasting studio specializing in branded audio content for national advertisers, announced that Emmis Communications would provide a round of funding that will allow rapid expansion. "At Sound That BRANDS, our motto is 'Be the content, not the interruption'," said Dave Beasing, CEO of Sound That BRANDS and a veteran media consultant.  "With Emmis' support, we'll grow quickly, producing audio that is not only entertaining…

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

Most of us don’t think about transcription. Those that have known about it think of it as someone dictating to a tape for later transcription. And many of us think that it has become obsolete with advances in technology. However, transcription is simply the process of converting speech to text, no matter what tools are used. In fact, transcription remains popular, though this may seem counter-intuitive in a world heavily reliant on audio and video. Transcription and Adding Value to Audio and Video Content A world laden…

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…