Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust
New study data illustrates the immersive experience of audio resonates with consumers during uncertain times
Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…