Audio Content

Overly long ad breaks that interrupt audio content with repetitive ads will soon be a thing of the past. Conversational marketing technology is introducing a model that can better benefit audio publishers, advertisers, and consumers alike. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award Traditional audio marketing relies on reach and frequency to impact audiences – purposefully bombarding consumers with repeat ads that most of us find irrelevant. This is the case across digitally available audio…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced that it has extended its agreement with Audacy , a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… Formerly known as…

Leading voice-over provider Voices recommends that companies put measuring the success of sonic branding on their agendas. Marketers are well aware that their activities need to be data-driven to prove return on investment, but sonic branding tracking efforts are still in their infancy, the voice talent marketplace noted. David Ciccarelli, founder and Chief Executive Officer at Voices, says, "We educate marketers about the importance of sonic branding, but have found that there is a missing understanding of how to…

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

Agreement Embeds AppTek’s Automatic Speech Recognition Technology into TransPerfect’s GlobalLink Language Technology Platform to Help Significantly Improve Content Localization Workflows AppTek, a leader in Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, today announced a new partnership with TransPerfect, the world’s largest provider of language and technology solutions for businesses wanting…

Compared with Millennials, Gen X, and Baby Boomers, Gen Z prefers content that includes audio, video, polls, quizzes, and a means to comment and receive recommended stories Connatix, the next-generation video technology company for publishers, announced the findings of a study it conducted about the media consumption habits and preferences of Gen Z, that indicates members of this generation (aged up to 22 years) gravitate toward a "multifaceted content experience," rooted in user recommendations from a diverse set of…

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry. Through this partnership, Instreamatic is integrating its voice dialogue advertising technology into Triton Digital’s preeminent Advertising Server, enabling Triton’s clients to seamlessly deliver voice…

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for November 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of November. @TritonDigital's Webcast Metrics® ranks the top digital audio properties for November 2019. View the Rankers:…

Bell Media, Canada’s leading content creation company, and Stingray, a leading music, media, and technology company, have partnered to introduce AUDIO360, an advanced, multi-platform audio sales solution that brings together brands and consumers through the power of sound. AUDIO360 gives brands access to 22 million weekly Canadian listeners across an unrivaled multi-platform audio offering. AUDIO360 is designed to meet the needs of Canadian advertisers looking to connect with Canadian listeners. AUDIO360TM’s multi-platform…

Mary Meeker Shows the Promise of Podcasts - If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meeker’s recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 - more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.  Podcasts are anything but new. They’ve existed in…

Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge growth across various audio categories including a 2500 percent growth in smart speaker ownership and more than 48 percent increase in podcast listening, according to the Edison Infinite Dial 2019 study. And today Ipsos released a new research study commissioned by iHeartMedia -- “Day in the…

Los Angeles Podcast Studio to Specialize in Branded Content Sound That BRANDS, the Los Angeles-based podcasting studio specializing in branded audio content for national advertisers, announced that Emmis Communications would provide a round of funding that will allow rapid expansion. "At Sound That BRANDS, our motto is 'Be the content, not the interruption'," said Dave Beasing, CEO of Sound That BRANDS and a veteran media consultant.  "With Emmis' support, we'll grow quickly, producing audio that is not only entertaining…

While audio advertising has been relatively consistent for the better part of 50 years, it’s now going through a massive transformation. It’s no longer as simple as putting out a big (and often impersonal) ad campaign in an effort to reach the people you’re trying to reach. Today, it’s all about reaching the right people via the right platform at precisely the right moment while giving them a much more targeted and personalized experience. Over the past 15 years, we’ve watched the industry progress from “radio” to “audio”…

Most of us don’t think about transcription. Those that have known about it think of it as someone dictating to a tape for later transcription. And many of us think that it has become obsolete with advances in technology. However, transcription is simply the process of converting speech to text, no matter what tools are used. In fact, transcription remains popular, though this may seem counter-intuitive in a world heavily reliant on audio and video. Transcription and Adding Value to Audio and Video Content A world laden…

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…