Users of Basis Propel Its Ascendance Among Top Programmatic Ad Platforms; Basis Offers Media Tech Convergence by Integrating Dsp with Workflow and Business Intelligence

Centro , a global provider of advertising technology, announced that Basis by Centro has secured the No. 1 rank on the G2 Crowd Demand-Side Platform (DSP) Grid report for the 7^th quarter in a row. G2 Crowd scores products and vendors based on reviews gathered from its user community (collected through November 21, 2018), as well as data aggregated from online sources and social networks. It applies a unique algorithm to this data to calculate the customer satisfaction and market presence scores in real time.

“Our Winter 2019 Demand Side Platform Grid Report identifies Basis by Centro as a Leader based on users’ high levels of customer satisfaction and Centro’s visibility and market share,” said Rob Light, research principal, G2 Crowd. “Ease of use, user requirements, ease of doing business with, and support, are all factors that have helped Basis garner positive reviews from its customers.”

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Among Basis users, 95% give it 4 out of 5 stars and 89% recommend it. Additional highlights from Basis’ G2 Score include:

• Basis securing a 97 satisfaction score from customers
• Basis’ ‘Quality of Support’ receiving a 96% rating, with all DSPs averaging 84% for this category
• Basis’ ‘Ease of Doing Business With’ receiving a 95% rating, with all DSPs averaging 84% for this category
• Users identifying ‘Retargeting,’ ‘Frequency Capping,’ and ‘Targeting’ as highest-rated features

Basis is the first programmatic platform fitted with tools for workflow automation, holistic analytics and business intelligence, all available in a single sign-on system. This is illustrated on G2 Crowd, where users can voice their opinions on different types of software. Review a few notable comments customers have made about Basis recently, via G2 Crowd’s review system, below:

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• “Centro is a DSP that I really enjoy using.”
• “Easy to use, robust, broad reach.”
• “Social Marketing nerd finally appreciates programmatic thanks to Basis.”
• “A good self-service DSP with great customer service.”
• “Solid platform, easy to user interface, wonderful support.”
• “Great results, great service, great partner.”

“Marketers and advertisers rely on G2 Crowd to synthesize the voice for users into thorough and relatable evaluations of technology,” said Katie Risch, EVP of customer experience, Centro. “Our raving fans are eager to share feedback about Basis because of our continuous innovation and development as market needs evolve for advertising professionals.”

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