Formerly from Integral Ad Science, Rob Berzinskas Is a Seasoned Sales Leader Within the Programmatic Advertising Ecosystem and Will Be Tasked with Driving Continued Expansion Across the North American Market

Captify, the global leader in search intelligence, today announced the appointment of Rob Berzinskas as Vice President of U.S. Sales. As VP of U.S. Sales, Berzinskas will channel his expertise leading facets of the programmatic advertising landscape to amplify Captify’s expansion into multiple new regional markets across North America. In his new role, Berzinskas will lead the US team from Captify’s HQ in New York City and report directly to Chief Revenue Officer, Dominic Trigg.

Currently, Captify is the global leader in search intelligence. Captify’s unique semantic technology analyzes billions of monthly searches to power insights and media across all channels and on every device.

New Hiring Comes in the Wake of a Massive Opportunity for Programmatic Sales in the US

Most recently, Rob Berzinskas served as VP of Programmatic Sales for Integral Ad Science (IAS). At IAS, Rob oversaw accelerated growth in the North American market.

In his role at Captify, he will be charged with moderating every step of the customer journey, including new client servicing and retention, activation and measurement capabilities, and driving growth in multiple regions in North America. With a close watch over changing brand demands, Rob Berzinskas will continue to foster the focus on agencies, enhancing Captify’s position as a consultative partner to help drive strategy and activate rich, dynamic datasets.

At the time of this announcement, Dominic Trigg, CRO of Captify, said, “Captify is currently experiencing a period of rapid growth, and we see the US as a key point to fuel our global expansion.”

Dominic added, “We’re thrilled for Rob to join the Captify team. As a sales industry professional with years of experience leading teams in executing complex strategies for brands and agencies, Rob is the natural fit for our VP of U.S. Sales. Rob has a knack for quickly reacting to evolving brand demands and industry trends and we’re excited for him to funnel into current initiatives at Captify, along with exciting new projects in the pipeline.”

Rob Berzinskas is Part of Captify’s Plans for Global Expansion of Operations

Rob Berzinskas said, “Captify is uniquely positioned as the standalone leader in the search intelligence space, and, already working with some of the biggest brands such as Apple, American Express and Disney, I’m excited to be joining the company at a time of such growth as we continue on the path that has already been proven across our global footprint.”

Rob added, “Marketers now, more than ever, are looking for unique and exclusive data sets to activate against. Search intelligence has been proven to be the most valuable data that they can rely on to target their audiences that consistently outperforms their goals.”

Rob Berzinskas joins Captify with upward of a decade of experience managing and driving teams to help increase programmatic revenue growth for leading brands and agencies. Prior to serving as VP of Programmatic Sales for Integral Ad Science, he worked as VP of Sales, Brands, and Agencies for Rubicon Project and VP of Mid-Market Sales & Client Development for Chango, where he executed strategies resulting in enterprise sales growth.

Captify’s actionable insights play a crucial role for brands and advertisers; revealing macro world trends, consumer interests, real-life behaviors and intent signals. To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In NYC, London, Paris, Madrid, Manchester and Kiev, a global team of 200+ are powering record company growth and changing the way data is actioned by marketers around the world.