Data Driven Study Shows COVID-19 Has Drastic Impact On Marketing

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Ignite Visibility, top-rated digital marketing and advertising agency, is pleased to announce the release of the COVID-19 Marketing Survival Guide: How to Weather the Storm with Digital Marketing. This data driven study shows how the Coronavirus has changed the web.

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“During these unprecedented times, brands need to brace themselves for the impact crises like COVID-19 will have on their businesses and pivot their marketing strategies accordingly,” says John Lincoln, CEO. “By digesting the data and putting into practice the tactics laid out in this marketing guide, you can rest assured that you can keep your most valuable customers engaged–even when consumer confidence is at its lowest.”

The industry study reveals key marketing trends taking place across sectors, including a decrease in search demand, an increase in demand for video content and an increase in time spent on social media.

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In addition to new developments, the guide also offers a series of recommendations to help marketers make the right decisions for their businesses. These proposals consist of running a limited time, philanthropy-centric promotion, adjusting prices to remain competitive, capitalizing on lower ad costs and setting new marketing goals.

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