Former Marketing Leader at WarnerMedia’s truTV, AMC, Viacom and Disney to Support dataxu’s Advanced TV Growth
dataxu, the leading software provider for media & marketing professionals, is pleased to announce the appointment of Raymond Dooley as Vice President of Corporate Marketing. Dooley is an award-winning marketing, creative and media strategist who brings more than two decades of experience as a marketing professional in the TV industry. He joins on the heels of dataxu’s launch of TotalTV for Advertisers, a unified planning and buying solution for agencies and brands investing across linear, connected and addressable TV.
“Raymond brings an abundance of TV industry experience and knowledge to our team as we continue to grow our advanced TV business, which is up more than 560 percent this year,” said Aaron Kechley, President, Platform & EVP, Marketing & Product Management, dataxu. “Our TotalTV solution is already being used by hundreds of advertisers to transform their traditional TV buying approach to a more advanced audience-driven method. Raymond is the perfect marketer to help promote awareness among the broader TV buying community, including traditional linear, addressable and CTV experts.”
Prior to joining dataxu, Dooley served as VP of Marketing at Turner’s truTV where he generated new advertising revenue by redefining truTV’s audience in order to attract a younger, wealthier and more educated demographic with data-led, targeted paid media and award-winning creative. During his time there, truTV became a top destination for the 18-34 demographic. Before his time at truTV, Dooley held the position of VP of Marketing for AMC Networks’ SundanceTV, where he led the promotional strategies and executions for the network’s first original scripted slate, as well as the rebrand from Sundance Channel to SundanceTV. Dooley also held marketing leadership roles at other major TV networks including E!, Disney and Nickelodeon.
At dataxu, Dooley will oversee a global team focused on bringing dataxu’s solutions and unique brand proposition to agencies, advertisers and media sellers. Dooley will be based in dataxu’s New York office and report to Aaron Kechley.
“I’ve seen first-hand how critical it is to develop and deploy a smart data strategy when it comes to effective audience marketing,” said Dooley. “Those that don’t evolve will lose to their competitors. Consumers aren’t coming back to linear TV, and the explosive opportunities facing networks, marketers and their agencies lie at the heart of what we’re doing at dataxu. I’m excited to share my experience with this nascent market as we bring the best elements of digital advertising to television.”