Digilant Bolsters Digital Advertising Veteran Team with New US CEO Raquel Rosenthal

Digilant Bolsters Digital Advertising Veteran Team with New US CEO Raquel Rosenthal

Expands Executive Team Focused on Bringing Omni-Channel Programmatic Solutions to Brands and Agencies

Digilant, a global provider of programmatic ad buying solutions and services, announced it has hired Raquel Rosenthal as Chief Executive Officer of US Operations. Rosenthal will lead client and agency strategy, as well as expand the company’s capabilities and service offerings.

David Rodés

“The addition of Raquel to the Digilant executive team is an important step for our company and a signal of our ongoing commitment to recruit the best and brightest professionals to the organization. Her wealth of experience will help us to continue to deliver world-class digital media services and solutions to our clients, and she will also play vital roles in providing mentorship to staff, and growing product and data portfolio,” said David Rodés, CEO, ispDigital, the parent company of Digilant.

Also Read: Digilant Releases New Holiday Media Planning Guide

An accomplished digital marketing industry executive, Rosenthal rejoins Digilant following a two-year stint at DataXu, a leading software provider for marketing professionals, where she served as Enterprise Sales Director. Between 2011 and 2016, Rosenthal held a variety of business development roles at Digilant, culminating in the Senior Vice President of Sales position.

Previously, she held senior jobs at AudienceScience, Belo Interactive Media, VNU Business Media, and DoubleClick. Rosenthal is a graduate of Ithaca College in Ithaca, NY, where she earned a Bachelor of Applied Science (B.A.Sc.) in Communications and Media Studies.

Also Read: Digilant Acquires Anagram to Add Value to the Growing Programmatic Ad Marketplace

Raquel Rosenthal

“I’m thrilled to be back at Digilant, and couldn’t be more enthusiastic about the opportunities that the company is poised to capitalize upon. The company’s current client roster and programmatic solutions are among the best in the business, and it’s a rock-solid foundation from which to build the next phase of development of the company,” said Rosenthal.

Digilant offers programmatic buying solutions and services designed for independent agencies and brands that are increasing their programmatic spending. Using data science to unlock ‘new’ automated buying strategies, Digilant enables brands to uncover proprietary and complex audience data that gives them the actionable intelligence they need to compete across every important media channel.

Recommended Read: How AI is Driving a New Era of TV Advertising

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