DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google’s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI

DoubleVerify Launches Pre-Screen Safety and Suitability Solution for Google’s Search Partner Network (SPN) to Strengthen Brand Protection and Maximize ROI

New AI-powered capability enables global advertisers to apply trusted third-party protections across Google’s SPN inventory

DoubleVerify (“DV”) , a leading software platform for digital media measurement, data and analytics, announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending their campaign reach on SPN inventory, beyond Google.

Google’s SPN allows brands to scale their advertising across non-Google third-party websites, increasing reach. With this new release, brands can apply DV’s independent, trusted brand safety and suitability protections to SPN inventory, enabling informed decisions to avoid content that does not align with their brand preferences––safeguarding brand equity, improving media quality, and maximizing advertising ROI.

Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob

“As advertisers seek greater performance and transparency across every digital channel, our mission is to provide scalable solutions that uphold brand reputation and improve performance,” said Steven Woolway, EVP, Business Development, DoubleVerify. “With this launch, DV is extending our industry-leading protections to an important piece of Google’s ecosystem—empowering advertisers to make smarter, safer, and more efficient media investments.”

Marketing Technology News: Martech Meets Behavioral Economics: Applying Psychological Principles To Optimize Marketing Automation

With this release, advertisers will benefit from:

  • Rely on Trusted Coverage: Gain confidence from independent, third-party protection across SPN ad placements.
  • Maximize Media Performance: Boost campaign ROI by proactively avoiding SPN domains that don’t align with an advertiser’s brand suitability criteria.
  • Improve Operational Efficiency: The ability to automate SPN inventory classification and avoidance reduces manual efforts and ensures ongoing protection.

DV’s proprietary, AI-powered Universal Content Intelligence™ classification engine analyzes video, image, audio, speech, and text elements to deliver superior content classifications at scale.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of Business Wire

Business Wire

For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.