Dynata Insights Platform Will Integrate Market Research with Advertising Solutions for the First Time

Dynata, the world’s leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part of a two-phase roll-out that will integrate market research, advertising and marketing solutions into one connected platform.

Brands and their partners increasingly demand more dynamic data and faster speed to insights. Dynata Insights Platform’s easy-to-use tools for audience selection, survey programming, data visualization, and reporting enable clients to leverage its first-party data and solutions, while simultaneously allowing easy connectivity to clients’ data or third-party data assets. With Plug and Play accessibility, the Platform can be used holistically or programmatically, and connected to existing in-house tools.

“By delivering a next-generation solution that allows clients to access every element of our portfolio, how and when they want, we’re driving faster insights that will lead to better business decisions,” said Gary S. Laben, CEO of Dynata. “Dynata Insights Platform demonstrates our vision: To bring technology and the voice of customer to the entire marketing continuum, from strategy, innovation, and branding to advertising, measurement, and optimization.”

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Fueled by the most richly-profiled and permissioned first-party data asset, researchers and marketers can connect with real people, consumers and business professionals, who have chosen to participate in a fair value exchange for accurate insights. With millions of opportunities to connect with target audiences, Dynata’s unique data landscape allows researchers and marketers to forge high-quality engagement, at scale.

“With our entire solution set accessible within one connected ecosystem, Dynata Insights Platform helps our clients efficiently move from data creation to impact, while streamlining operations and reducing costs,” said Tiama Hanson-Drury, EVP Product Development. “This is the next step in our vision to develop repeatable, scalable products that address our clients’ challenges.”

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Dynata Insights Platform is designed to transform the entire marketing landscape—from market research to media, advertising, and CRM. The next release will include Dynata’s advertising solutions for campaign targeting, activation, effectiveness, and optimization, all within one connected platform.

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