Ephex Introduces In-Store Media Solutions for Retailers to Connect, Captivate and Convert Shoppers

Retailers attract customers with Ephex Strategic Navigation, music and audio advertising, digital signage and more

Ephex, the experts of in-store media solutions, introduces its consultation and end-to-end planning and execution services to retailers, grocers, convenience stores, wholesalers and dollar stores. Through a seamless integration of streaming music, audio advertising and digital signage, Ephex’s solutions meet shoppers anywhere in the store during the point of purchase.

“The innovative media we’re offering at Ephex brings together out-of-home marketing strategies onto the sales floor. We lift shoppers’ spirits and boost sales, while strengthening customer loyalty and the retailer’s brand identity,” says Tom O’Reilly, founder and CEO of Ephex.

“Customer experience is a priority for retailers and grocers to differentiate themselves,” says Tom O’Reilly, founder and CEO of Ephex. “The innovative media we’re offering at Ephex brings together out-of-home marketing strategies onto the sales floor. We lift shoppers’ spirits and boost sales, while strengthening customer loyalty and the retailer’s brand identity. Our entire team is passionate about supporting retailers to captivate consumers’ hearts and become shopping destinations.”

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Ephex’s signature solutions include:

Strategic Navigation – Backed by 40+ years of retail media experience, Ephex provides consultation and full-service management of in-store marketing programs to help retailers craft personalized strategies that navigate their customers through a curated shopping experience.

Music and Audio Advertising – Customers move through the store guided by a soundtrack that enhances the ambiance and subtly promotes retailers’ products.

Digital Signage – Shoppers are engaged and educated by high-impact, strategically placed digital signage, strengthening brand recognition while encouraging purchases.

Brand Voyage – In-store media allow retailers to spotlight their brand story and deepen emotional connections, transforming casual browsers into loyal customers.

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Working with Ephex, retailers benefit from hassle-free technical setup and testing, custom content creation and expert sales strategies. A user-friendly portal, Navigator Hub, gives members access to Ephex’s suite of retail enhancement tools, ad schedules and analytics designed to optimize retail operations.

A recognized leader for the in-store audio messaging and advertising industry, LeeAnn Taylor was recently appointed VP of Sales and Business Development at Ephex. “We created the next-generation, tech-forward platform for in-store marketing and advertising,” says Taylor. “Ephex is helping retailers to engage shoppers with multi-sensory experiences that are not only memorable but also motivate action. Our solutions provide a competitive edge for independent retailers and organizations of all sizes to capture their customers’ attention.”