Qatar Tourism reveals the country’s largest-ever international tourism marketing campaign in push to become the fastest-growing tourism destination in the Middle East.

Qatar Tourism has launched a new international multi-media campaign to drive forward the country’s tourism goals and cement its ambition to welcome more than six million visitors a year by 2030. The campaign features nine unique, engaging key chain characters designed to introduce travellers to the destination.

Under the tagline, “Experience a World Beyond”, Qatar Tourism launched its latest development via a TV-led media campaign, featuring the voice of Indonesian singing sensation, Raisa. Six key chain characters introduce travellers to the variety of experiences that Qatar offers, with a further three friendly local characters representing Qatari tour guides.

The global campaign is inspired by the insight that today, more than ever, international travellers are looking for unique, authentic experiences that create unforgettable memories. Fast-emerging destination Qatar promises to deliver a safe, secure and accessible introduction to the Middle East, blending cosmopolitan modernity with Arabic tradition.

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Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “The country’s extensive developments are well underway as we welcome visitors from around the world, with exceptional hospitality at every touchpoint. The launch of the Experience a World Beyond marks a significant point in our journey to establishing ourselves as a world-leading destination and welcoming six million visitors per year by 2030.”

The new advertising campaign reflects Qatar’s commitment to expanding its tourism proposition, in line with Qatar’s National Vision 2030. Qatar has already welcomed over 200,000 in-bound travellers since borders re-opened in July 2021.

A new website launched by Qatar Tourism, www.visitqatar.qa, is now available in five languages and supported by a recently launched Personalised Travel Companion mobile app, designed to showcase the world-leading destination.

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Qatar’s new tourism strategy puts the visitor at the heart of all new programmes and initiatives and will leverage the peninsula’s variety of existing experiences, while capitalising on a wave of new hotels, theme parks, shops and major leisure projects that have recently opened or are set to launch in the lead-up to the FIFA World Cup Qatar 2022TM.

Qatar is renowned for its warm hospitality and commitment to excellence, exemplified by its award-winning carrier Qatar Airways, which is the only airline to be voted World’s Best Airline six times by Skytrax. This is further complemented by the airline’s home and hub, Hamad International Airport, which was voted World’s Best Airport in 2021 by Skytrax. Such accolades further reinforce the country’s warm and hospitable reputation as it looks forward to welcoming tourists to the State of Qatar through a seamless journey.