advertising campaign

Impact Measurement Dashboard enables marketers to measure ad effectiveness in a self-service platform Lucid, the leading programmatic research technology platform, today released Impact Measurement Dashboard, a real-time insights and analytics product for brand lift measurement. Lucid customers can now use Impact Measurement Dashboard’s self-service features to measure brand lift and optimize media performance for digital campaigns. With an API-first development approach, Impact Measurement Dashboard uses a proprietary…

The Company Completes Initial 30-day Test and Realizes Increase in Download and Subscriber Metrics Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded applications, announced the initial results of its “Everything starts with Friendship,” advertising campaign. The ad campaign continues to be managed by Liftoff, a highly awarded Palo Alto based firm that utilizes “Machine Learning Technologies”. Friendable’s testing began March 18, 2020,…

Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens -- such as today’s popular search and social platforms -- with opportunities of the Open Internet. The ads are part of The Trade Desk’s Media For Humankind campaign, which launched in September 2019 and highlights the importance of the Open Internet for digital advertising. Marketing…

Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile app marketers build and grow an active, engaged user base. Marketing Technology News: Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart Friendable plans to deliver a focused approach and strategy that employs a “Four-Phased” approach that has been designed to help…

As CuriosityStream Crosses 13 Million Paying Subscribers, New TV and Digital Ads Promote Featured Content to Demonstrate CuriosityStream's Full Menu of Factual Entertainment Across All Non-Fiction Genres Including Nature, Science, History, People, Cuisine, Travel and Learning CuriosityStream, the streaming service founded by media pioneer John Hendricks, announced today that it is currently serving over 13 million paying subscribers and is launching a new television and digital advertising campaign. The campaign…

Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in three campaigns (33%) are personalised ad campaigns, meaning many are still relying on content that cannot be changed to suit the needs of specific consumers. This is all the more pertinent as the continued migration away from cookie-based advertising in 2020 is pushing marketers…

As US Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips As fans prep their platters for the Super Bowl, Frito-Lay announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks, such as chips and pretzels, to be available at a Super Bowl event. Retail sales data shows Super…

New Digital Campaign Features Sam's Club Time-Saving Tech, Aims to Crown the World's Fastest Shopper Sam's Club, the first digitally-led warehouse club, has partnered with two of the world's fastest athletes in a new campaign touting the company's mobile-checkout scanning technology. Retired sprinter and world's fastest man Usain Bolt and 12-time world championship gold medalist Allyson Felix highlight the speed and ease of Scan & Go in a series of digital videos launching today. Scan & Go is proprietary…

Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms Nexstar Media Group, Inc. announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its advertising sales to a cost-per-impression (CPM) model. Impressions provide more qualitative data about the audience, more accurately…

Partnership Accelerates Innovation Across New Generation Video Measurement Platforms Discovery, Inc. and Comscore, a trusted partner for planning, transacting and evaluating media, announced a number of multi-year strategic agreements for the use of Comscore's audience measurement and consumer insights tools, as well as for a deeper partnership that will innovate the next generation of measurement capabilities. The agreements expand the partnership between the two companies and further integrate Comscore's suite of…

T-Systems kicked off the fall season by repositioning their brand. Everything is new, from their advertising campaign, brand claim, and video advertisements to their online presence. The launch began October 9 with advertisements in airports as well as in print and digital ads – investments that clearly demonstrate the impact T-Systems has on its technology customers worldwide. No digitization without "T" Common digital transformation terms such as "Connectivity", "Digital", "Cloud & Infrastructure", and "Security" are…

Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers Tremor Video, the leading programmatic video platform, announced it has implemented self-service DSP advancements to its platform to meet the growing demands of advertisers. The move positions Tremor Video at the forefront of the industry in terms of a modernized user interface (UI) and advanced tools that simplify and enhance clients’ experience in planning, executing and tracking their video…

Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a little confusing. So, let’s break it down. When we talk about TV analytics today, with so many innovative analytics solutions available, it’s important to understand the difference between TV Buying Targeting Analysis and TV Business Impact Analysis. TV Business Impact Analysis TV…

Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how US sports fans perceived online advertising and marketing campaigns for 2019’s March Madness Tournament. For the study, Arkadium commissioned a survey of more than 1,000 adult March Madness fans throughout the US Here’s a closer look at what they found. Most suggest making ads more interactive and…