advertising campaign

One of the most powerful and compelling types of AI, computer vision is the field of machine learning that partly replicates the complexity of the human vision system. This enables computers to identify and process objects in images in the…
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Troika Media Group, Inc., a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, announced that it will launch a new advertising campaign, in partnership with CAA…
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The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at …
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Impact Measurement Dashboard enables marketers to measure ad effectiveness in a self-service platform Lucid, the leading programmatic research technology platform, today released Impact Measurement Dashboard, a real-time insights and…
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The Company Completes Initial 30-day Test and Realizes Increase in Download and Subscriber Metrics Friendable, Inc., a mobile-focused technology and marketing company, connecting and engaging users through two distinctly branded…
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Global advertising technology leader, The Trade Desk, launched its new advertising campaign, titled “As Explained By." Directed by comedian Neal Brennan, the two short films use humor to compare the advertising limitations of walled gardens…
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Tapping a Database of Over 2 Billion Unique, Fraud-Free Mobile Profiles Friendable, Inc. is pleased to announce its partnership with “LiftOff”, a Palo Alto, CA based company founded in 2012, with the mission of revolutionizing how mobile…
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As CuriosityStream Crosses 13 Million Paying Subscribers, New TV and Digital Ads Promote Featured Content to Demonstrate CuriosityStream's Full Menu of Factual Entertainment Across All Non-Fiction Genres Including Nature, Science, History,…
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Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in…
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As US Snack Leader Preps for Biggest Snacking Day of the Year, Nine out of 10 Americans Say Game Isn't Complete without Snacks and Dips As fans prep their platters for the Super Bowl, Frito-Lay announced findings from its latest U.S.…
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New Digital Campaign Features Sam's Club Time-Saving Tech, Aims to Crown the World's Fastest Shopper Sam's Club, the first digitally-led warehouse club, has partnered with two of the world's fastest athletes in a new campaign touting the…
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Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms Nexstar Media…
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Partnership Accelerates Innovation Across New Generation Video Measurement Platforms Discovery, Inc. and Comscore, a trusted partner for planning, transacting and evaluating media, announced a number of multi-year strategic agreements…
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T-Systems kicked off the fall season by repositioning their brand. Everything is new, from their advertising campaign, brand claim, and video advertisements to their online presence. The launch began October 9 with advertisements in…
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Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers Tremor Video, the leading programmatic video platform, announced it has implemented self-service DSP…
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Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily complicated? How do solutions align, do any overlap? When getting down to the nitty gritty of TV analytics, it can seem a…
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Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content for more than 500 of the world’s leading publishers and brands, released new data on how US sports fans…
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