New Digital Campaign Features Sam’s Club Time-Saving Tech, Aims to Crown the World’s Fastest Shopper Sam’s Club, the first digitally-led …
Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency
Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with …
Discovery, Inc. and Comscore Announce Broad Strategic Partnership Across Measurement, Targeting and Segmentation
Partnership Accelerates Innovation Across New Generation Video Measurement Platforms Discovery, Inc. and Comscore, a trusted partner for planning, transacting and …
T-Systems Launches Digitization Campaign
T-Systems kicked off the fall season by repositioning their brand. Everything is new, from their advertising campaign, brand claim, and …
Tremor Video Launches Self-Service DSP Advancements
Enhanced UI, Audience Segmentation and Machine-Learning Optimizations Simplify and Improve Overall Experience for Advertisers Tremor Video, the leading programmatic video …
The Future of the TV Analytics Market
Do you ever find that choosing the right solutions to maximise the output of your TV ad campaign is unnecessarily …
STUDY: March Madness Fans to Advertisers: Make More Interactive and Visual Ads
Over 40% More Likely to Make a Purchase After Seeing March Madness Ads Arkadium, the company innovating visual, interactive content …