Deal gives Japanese advertisers access to company’s suite of purpose-powered ad formats

Global ad tech platform Good-Loop is expanding into Japan. The UK company today announced it has partnered with Hakuhodo DY Media Partners Inc. and D.A.Consortium Inc. in an exclusive deal that will give Japanese advertisers access to Good-Loop’s suite of purpose-powered ad solutions.

Good-Loop’s programmatic technology drives brand engagement by converting people’s attention to ads into donations to good causes around the world.

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The global company is on a mission to make the connection between brands and consumers more meaningful by delivering respectful ads that deliver real social impact, while also driving significant business and brand uplifts for advertisers. Clients include Unilever, Nestlé, Levi’s, Bose, H&M, adidas and Nike.

The partnership will see Hakuhodo DY Media Partners and D.A.Consortium, both subsidiaries of Hakuhodo DY Holdings Inc. — the second-largest advertising group in Japan — become the official reseller of Good-Loop’s products across Japan, helping brands and agencies connect more meaningfully with consumers.

Good-Loop is ad solutions include:

• Watch to Donate: A skippable ad format available across premium publisher sites and YouTube that incentivises people to watch online ads by allowing them to ‘unlock’ a charity donation at the end of the spot. The advertiser receives more meaningful brand engagement, while the consumer gets to do good for free. The charity receives 50% of the ad revenue;
• Engage to Donate: A highly engaging ad format that allows people to unlock free donations to their favourite charities by swiping or tapping on content in their social media channels.

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Good-Loop CEO and founder Amy Williams said: “We’re on a mission to change the way people view advertising, transforming it into a force for good around the world and bridging the ever-widening disconnect between consumers and brands. As we continue to scale our solutions worldwide, it’s crucial we have global partners that share our vision and have the expertise, experience and clout to help us get to the next stage in our development. So I’m delighted to partner with Hakuhodo DY Media Partners, who will help accelerate our growth within the key Japanese ad market.

“At a time when more and more people around the world are looking to brands to show they are more than just the products and services they sell, our ad formats are proven to drive higher engagement and significant uplifts in metrics such as brand favourability, purchase intent and brand recall, enabling brands to connect with their audiences in more meaningful way.”

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